How to use SEO Audit Software

Getting started

Create your account, start the 14-day free trial and find your way around the app.

• Create your account and start the free trial
  Sign up at app.seoaudit.software with your email or Google account. The 14-day free trial needs no card.
• Sign in with Google
  Use your Google account to sign up or sign in to SEO Audit Software, without a separate password.
• How the 14-day free trial works
  What you can use during the 14-day free trial, the trial limits, and what happens when the trial ends.
• First-time setup: your first client and audit
  The four setup steps after sign-up: about you, first client, first audit and the setup checklist.
• A tour of the app: sidebar, top bar and Overview
  Where everything is in SEO Audit Software: the sidebar sections, the New audit button, notifications and the Overview page.
• Verify your email and reset your password
  Confirm your email address, get a new confirmation link, or reset a forgotten password.

SEO audits and white label

Run audits, read the score, send reports and put your own brand on them.

• Run an SEO audit
  Start a Keyword Score, Web Page Audit, advanced (Lighthouse), GEO or Local SEO audit from the New audit button, and how long it takes.
• Read your audit score and report
  What the 0 to 100 audit score means, the Good, Needs work and Poor bands, and how to use the issues list.
• Download, share or email an audit report
  Get a white label PDF of an audit, print it, copy a share link, or email the report to your client.
• Choose which sections appear in PDF reports
  Turn audit report sections on or off for your PDF and emailed reports in White label, Reports.
• Set up white label branding
  Add your company name, logo, brand colour and contact details to every report, email and audit widget.
• Send reports from your own email address (SMTP)
  Choose whether report emails come from our servers with your name, or from your own SMTP server and domain.

Clients

Add each client website once. Its audits, keywords, leads and reports are grouped under it.

• Add a client
  Add a client website so its audits, keywords, leads and reports are grouped in one place. The number of clients depends on your plan.
• Edit or delete a client
  Change a client's name, website, contact email, report schedule, brand colour and business address, or delete the client.

Keyword tracking and map scans

Track Google positions by location and device, and scan local rankings on a map grid.

• Start tracking keywords: create a keyword project
  Set up a keyword project in four steps: site, devices and locations, keywords and competitors.
• Add keywords, use groups and stop tracking
  Add more keywords to a project, sort them into groups, and stop tracking keywords you no longer need.
• Locations and devices: how tracked keywords are counted
  Each keyword is counted once per location and once per device. Desktop and mobile count as two tracked keywords.
• Daily updates and extra keyword pricing
  Add extra keywords and choose weekly or daily updates for them. Prices are on the pricing page and in Billing & plan.
• Why there is no position yet
  What Checking, Pending first check and Not in top 30 mean in keyword tracking, and when positions appear.
• Run a map scan (local rankings on a 5 × 5 grid)
  See how a business ranks on Google Maps at 25 points around its location, with map scan limits by plan.

Google data and client reports

Connect Search Console, Google Analytics 4 and Business Profile, then email white label reports on a schedule.

• Connect Search Console, Google Analytics or Business Profile
  Connect each client's Google Search Console, GA4 property or Business Profile location with Google sign-in.
• Schedule and send client reports
  Email each client a white label PDF report every week, month or quarter, or send one now.
• The AI summary in client reports
  How the AI summary in client reports is written, and how to check and edit it before the report is sent.

Site crawl, backlinks, research and AI visibility

Crawl whole sites, watch key pages, monitor backlinks, research keywords and check AI answers.

• Crawl a whole website
  Crawl a client website to find broken pages, redirects and on-page issues. Up to 1,000 pages per crawl, one crawl at a time.
• Get an alert when a page changes
  Monitor key pages and get an email when their title, meta description, H1, body text or status code changes.
• Monitor backlinks and look up any domain
  Monitor the top 1,000 backlinks of client websites each month, and look up the backlinks of any domain on Scale and Enterprise.
• Research keywords
  Find search volume, difficulty, CPC, trends and related ideas for a keyword or page. Included on Scale and Enterprise.
• Check AI visibility in ChatGPT, Gemini and Perplexity
  See whether ChatGPT, Gemini and Perplexity name your client when people ask about their services, with limits by plan.

Audit widgets and leads

Put a free-audit form on a website, collect leads, export them or send them to your email tool.

• Create an audit widget and add it to a website
  Build a free-audit lead form in four steps, then paste the embed code on WordPress, Shopify, Webflow, Wix or any site.
• View leads and export them as CSV
  See every lead from audit widgets, the AI chatbot and contact forms, mark them contacted, and export them as a CSV file.
• Send leads to your email tool (lead sync)
  Send new leads to Brevo, Mailchimp, Constant Contact, Zapier or a webhook: how to connect each one, and lead sync by plan.

Team and account

Invite your team, switch between accounts, export your data or delete your account.

• Invite team members, roles and seats
  Invite your team, choose Admin or Member roles, and add extra seats in Billing & plan.
• Switch between accounts
  If you belong to more than one SEO Audit Software account, switch between them from the Account menu in the sidebar.
• Export all your data
  Download your clients, audits, leads, keywords, widgets and chat transcripts as CSV and JSON in one ZIP file.
• Delete your account and GDPR requests
  Permanently delete your workspace and its data, and how to make other GDPR or privacy requests.

Plans and billing

Plans, prices, add-ons, payment, invoices, cancelling and older plans.

• Plans, prices and what each plan includes
  Starter, Essential, Growth, Scale and Enterprise: who each plan is for, what every plan includes, billing cycles, and where to find current prices and limits.
• Change your plan and add-ons
  Upgrade or downgrade, switch billing cycle, and add extra audits, keywords, client reports, conversations or seats.
• Payment methods (PayPal or PayPro Global) and invoices
  Pay with PayPal, or by card or PayPal through PayPro Global. Find your invoices and set your billing details.
• Cancel or resume your plan
  Cancel your plan in Billing & plan. You keep it until the end of the paid period, and your data is kept for 30 days.
• Older (legacy) plans
  If you are on an older plan, you keep it at your current price. New features like client reports and the AI chatbot need a new plan.

Fix guides

Step-by-step technical fixes for blocked crawls, crawl issues and failed audit checks, with copy-paste snippets.

• Fix: Site can't be crawled (server errors, blocks and timeouts)
  Why a crawl or audit gets no page, a 403, 429 or 5xx, or stops after one page, what to allowlist (IP and User-Agent) and step-by-step fixes for each cause.
• Fix: Cloudflare blocks the crawl or audit (403, 'Just a moment', 429)
  Let SEO Audit Software through Cloudflare: a WAF skip rule for our IP and User-Agent, Bot Fight Mode, Security Level, Under Attack mode and rate limits.
• Fix: WordPress security plugins block the crawl (Wordfence, Solid Security, Sucuri, LiteSpeed)
  Allowlist SEO Audit Software in Wordfence, Solid Security, Sucuri, All-In-One Security, QUIC.cloud and Imunify360, with exact menu paths and how to check the fix.
• Fix: 403 and 429 from the server, host firewall or ModSecurity (nginx, Apache, cPanel, Plesk, hPanel)
  Allow SEO Audit Software through nginx and Apache rules, ModSecurity, CSF, fail2ban and rate limits, with copy-paste config for cPanel, Plesk and hPanel.
• Fix: Server errors (5xx) — 500, 502, 503, 504
  Fix the Server errors (5xx) crawl issue: PHP fatal errors, memory limits, PHP-FPM crashes, maintenance mode and upstream timeouts, with nginx, Apache and PHP settings.
• Fix: No response — timeouts, DNS, SSL/TLS and connection errors
  Pages show No response when our server gets no HTTP answer. Fix timeouts, DNS and IPv6 records, SSL certificate chains and refused or reset connections.
• Fix: Crawl finds few pages — redirects, robots.txt, login walls and JavaScript links
  Why a site crawl stops after one page or finds too few: redirects to another host, redirect loops, robots.txt, login walls, JavaScript links and page limits.
• Fix: Crawling Shopify, Wix, Squarespace and Webflow sites
  What blocks crawls on hosted platforms and what you can change: password pages, rate limits, geo-redirects, robots.txt and visibility settings, step by step.
• Fix: Broken internal links (4xx) and broken resources
  Find every internal link that returns 404 or another 4xx, fix it with an updated link or a 301 redirect, and clear the Broken links and resources audit check.
• Fix: title tags and meta descriptions
  Fix missing, duplicate and too-long titles and missing or badly sized meta descriptions, with steps for Yoast, Rank Math, Shopify, Webflow, Wix and Squarespace.
• Fix: H1 and heading issues
  Fix Missing H1, Multiple H1 tags, One H1 heading and Keyword in H1, and build a clean H1–H2–H3 outline in WordPress, Shopify, Webflow, Wix and Squarespace.
• Fix: images — broken images, alt text and file size
  Fix Broken images, Images without alt text, Image alt text and Image file size: re-upload missing files, write alt text and compress images to WebP or AVIF.
• Fix: HTTPS, SSL and redirects (redirect chains, mixed content)
  Fix Redirect chains, URL redirect, Meta refresh, mixed content and SSL problems: one clean 301 to HTTPS, correct Cloudflare SSL mode and snippets for Apache and nginx.
• Fix: content — word count, keyword placement and readability
  Fix Low word count, Word count, Keyword density, Readability and keyword-in-URL checks: what to add to thin pages, where to put the keyword, how to write clearly.
• Fix: orphan pages and internal links
  Fix Orphan pages, the Internal links check, repeated links, nofollow on internal links and links without text, with steps for WordPress, Shopify, Webflow and Wix.
• Fix: URLs with parameters and URL structure
  Fix URLs with parameters (?sort=, ?utm_, filters) with canonical tags, clean internal links and careful robots.txt rules, plus long, uppercase and underscore URLs.
• Fix: Missing hreflang and language versions
  Link language and country versions with hreflang: return links, self-reference, x-default and absolute URLs, for WPML, Polylang, Weglot, Shopify Markets and HTML.
• Fix: indexing — noindex, canonical tag, robots.txt and sitemap
  Fix the Indexable, Canonical tag, robots.txt, Disallow rules and Meta nofollow checks, plus Noindex and Canonicalised pages in a site crawl.
• Fix: Core Web Vitals — LCP, INP and CLS
  Fix Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift and the Lighthouse metrics behind them, with WordPress, Shopify and code steps.
• Fix: page speed — slow pages, TTFB, page size, requests, compression and caching
  Fix Slow pages (over 3 s), Time to First Byte, Server Response Time, Page Size, HTTP Requests and Text compression, with caching, CDN, nginx and Apache steps.
• Fix: mobile — viewport, tap targets and font size
  Fix the Viewport tag, Tap targets, Legible font size, CSS media queries, Nested tables and Frameset tags checks so pages work well on phones.
• Fix: structured data and social tags (schema, Open Graph)
  Add Organization, FAQPage, Article, Breadcrumb, Product, HowTo and LocalBusiness schema that passes the GEO and Local SEO checks, plus Open Graph tags.
• Fix: GEO audit checks — answers, trust and AI crawlers
  Fix the GEO audit's answer, trust and AI crawler checks: clear answers, FAQs, authors, dates, sources, robots.txt rules for AI bots, llms.txt and JavaScript content.
• Fix: Local SEO audit checks — NAP, location pages and map
  Fix the Local SEO audit's name, address and phone checks, opening hours, location pages, city in title and H1, unique location text, map and review checks.
• Fix: technical checks — favicon, deprecated HTML, inline styles and meta refresh
  Fix the Favicon, Deprecated HTML, Inline styles and Meta refresh checks in the Technical & security section, with WordPress, Shopify, Webflow and Wix steps.

Troubleshooting

What to do when an audit fails, a PDF does not download or Google data needs a reconnect.

• An audit failed or did not finish
  What audit error messages mean, such as a site that blocks automated downloads or an audit that took too long, and what to do.
• The PDF does not download
  Why an audit PDF is not ready yet and what to do: wait for the audit to finish, then try again after a few seconds.
• Google data shows Reconnect
  Why Search Console, Google Analytics or Business Profile asks you to reconnect, and how to renew Google access for a client.

Not live yet

The older help articles about the previous version of the app are still in the help center and FAQs.