SEO Lead Generation Software: Turn Website Traffic into Agency Retainers
Embed white-label SEO audit forms and an AI lead capture chatbot on your website in 60 seconds. Offer instant branded PDF reports to prospects, capture verified business leads automatically, and sync contacts straight to your CRM.
No credit card required. Explore our full feature breakdown on the plans and pricing page.
- 6,700+SEO Professionals
- 215,000+leads generated for our users
- 4.3 ★Google rating, 8 reviews
- 12report languages
Generate SEO leads from your own website
Two lead sources, one inbox: free-audit forms and an AI chatbot, both under your agency brand.
Embeddable audit forms
Add a free-audit form to any website with one line of code. Unlimited forms on every plan.
See the form stylesCustom form fields
Ask for name, email, phone, website, keyword and a terms checkbox.
Fields and actionsAfter-submit action
Show the report on screen, email it to the visitor, or send them to a page you choose.
After-submit optionsInstant alerts and thank-you email
Get an email the moment a lead arrives. The visitor gets a branded thank-you email with their report.
White label emailsLead management
Search, filter and tag leads, see their audit and source, and export to CSV.
Lead management and syncAI chatbot leads
The chatbot answers visitors from the website’s own pages and turns chats into leads in the same inbox.
Chatbot leadsHow to generate SEO leads in 4 steps
SEO lead generation software turns a free website audit into a qualified client lead. A visitor audits their own site on your website, gets a branded report from your agency, and you get their contact details.
Start your free trial with your Google account. No credit card needed.
Create an audit form: choose the style, fields, button text, colours and language.
Embed it on your website with one line of code, as an inline form, popup, bar or full-screen takeover. Add the AI chatbot too.
Get an email for every new lead, follow up from the leads list, and sync leads to your email marketing tool.
Step-by-step guide: embed the SEO audit widget on your website
Traditional Contact Forms vs. SEO Audit Lead Widgets
Why modern SEO agencies replace static "Contact Us" forms with interactive lead generation widgets.
| Conversion Factor | Standard Contact Form | SEO Audit Lead Widget |
|---|---|---|
| Average Visitor Conversion Rate | 1.0% – 1.8% | 4.8% – 9.2% (3x–5x higher) |
| Value Given to Visitor | None (Just "We will get back to you") | Instant, comprehensive website audit & score |
| Lead Qualification Quality | Basic contact info, zero technical context | Complete website audit, issues found & target keyword |
| Sales Call Preparation | Cold discovery call with zero prior knowledge | Warm consultative call reviewing their real audit report |
| Automated Follow-up Deliverable | Generic auto-responder email | Vector-crisp, white-label PDF audit report with your logo |
| CMS Compatibility | Requires backend form handler setup | Embeds in 60 seconds on WordPress, Webflow, Shopify, or HTML |
Based on conversion benchmarks from 6,700+ active agency users auditing client websites in October 2026.
Embeddable SEO audit widget: pick a style for your website
The audit widget can be embedded anywhere on your website and comes with plenty of customisation options.
Box inside a page
A fixed audit widget inside any page or sidebar.
Popup
One or two columns, at the bottom left, bottom right or center of the page.
Sticky bar
A slim bar at the top or the bottom of the screen.
Full-screen takeover
One row, one column or two columns, for maximum attention.
A lead generation audit widget that fits your sales process
- Fields: name, email, phone, website, keyword and a terms checkbox
- Button text, colours and your logo
- Forms and reports in 12 languages
- After submit: show the report, email it, or redirect to a page you choose
- Branded thank-you email with the visitor’s report
- Instant email to you for every new lead
Consent built in
Add a consent checkbox and privacy text to your forms and keep a record of consent with each lead. Leads can be exported, and accounts deleted on request.
Every lead in one list, with its audit attached
Search, filter and tag leads, see each lead’s audit and source (audit form or AI chatbot), and export to CSV.
Lead sync and integrations
- Mailchimp: Essential and higher
- Brevo: Essential and higher
- Constant Contact: Scale and higher
- Webhook to any app: Enterprise
- Zapier: Enterprise
- API keys for your own tools
Capture leads from questions too
The audit form catches visitors who want a report. Visitors with a question often leave without asking. The AI chatbot answers from your own website and turns chats into leads in the same inbox.
- Answers from your website, with sources
- Asks for name, email and phone, with an email check
- Sends hot leads to your team, or to an enquiry form
- Hands the chat to a person when the visitor asks
Free SEO leads: try it for 14 days
Unlimited lead forms, white label reports and the AI chatbot with your real data, free for 14 days and with no credit card. Or run a free SEO analysis report first.
- 1 Line of Code Embed (WordPress, Webflow, Shopify)
- Auto-sync leads to Mailchimp, Zapier & Webhooks
- Deliver instant 100% white label PDF audits
SEO lead generation for everyone who sells SEO
SEO freelancers
Offer free audits on your own website and turn visitors into clients, without a third-party tool.
SEO and marketing agencies
Open a free on-page SEO audit service on your website and fill your pipeline every day.
Web designers
Show prospects the weak points of their sites and win the redesign.
Hosting and domain companies
Offer SEO audits to your customers under your brand and turn them into SEO clients.
Lead generation features by plan
| Lead generation feature | Starter | Essential | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Embeddable audit forms | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Leads | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Instant lead notification, thank-you email, GDPR fields, lead export | All | All | All | All | All |
| AI chatbot | Yes | Yes | Yes | Yes | Yes |
| Lead sync: Mailchimp, Brevo | – | – | Yes | Yes | Yes |
| Lead sync: Constant Contact | – | – | – | Yes | Yes |
| Webhook and Zapier | – | – | – | – | Yes |
| Leads from advanced audits | – | – | Add-on | Included | Included |
Monthly limits for each plan are on the pricing page.
SEO lead generation tool pricing
Unlimited lead forms and leads on every plan, from freelancers to large agencies. 14-day free trial, no credit card.
Embeddable SEO audit lead forms compared
Many tools keep the audit lead form for a higher plan, charge per lead or cap the leads.
| Tool | Embeddable audit lead form | Lead limits | Per-lead fee |
|---|---|---|---|
| SEO Audit Software | Every plan (see pricing) | Unlimited forms and leads | None |
| SEOptimer | Max plan, $59 a month | Lead limit not listed | None listed |
| MySiteAuditor | Professional plan, $79 a month | Unlimited forms and leads | None listed |
| WebCEO | Agency Unlimited, $99 a month + usage | Unlimited | $0.49 per lead |
| SE Ranking | Agency Pack add-on ($69 a month, annual only) | Up to 100 emails a month | None listed |
Competitor pricing and feature details reflect public plans as of October 2026; see our comprehensive SEO software competitor comparison for full benchmarks.
SEO lead generation FAQs
How do I generate leads for SEO services?
- Start your free trial with your Google account. No credit card needed.
- Create an audit form: choose the style, fields, button text, colours and language.
- Embed it on your website with one line of code, as an inline form, popup, bar or full-screen takeover. Add the AI chatbot too.
- Get an email for every new lead, follow up from the leads list, and sync leads to your email marketing tool.
Visitors who want a free SEO audit give you their details in return, so every lead comes with a reason to call: their own audit results.
What is lead generation in SEO?
Lead generation is building a steady list of possible clients. For an SEO agency, the best lead magnet is a free SEO audit: visitors audit their own website on your site and you receive their contact details.
What is an embeddable SEO audit widget?
It is a free-audit form you place on your own website. A visitor enters their website and email, gets a branded SEO report from your agency, and the details arrive in your leads list as a new lead.
Can I embed the lead generation form on WordPress?
Yes. Paste one line of code on any page. It works on WordPress and any other website, with no coding.
How many leads can I collect?
As many as you like. Every plan includes unlimited lead forms and unlimited leads, with an instant email for each new lead.
Can the AI chatbot capture leads too?
Yes. The chatbot answers visitors from the website’s own pages, asks for name, email and phone with an email check, and puts every lead in the same inbox. It is included in every plan.
Which email tools can my leads sync to?
Mailchimp and Brevo on Essential and higher, Constant Contact on Scale and higher, and a webhook and Zapier on Enterprise. You can also export leads to CSV on every plan.
Is there a free SEO lead generation tool?
Yes, for 14 days. The free trial includes unlimited lead forms, white label reports and an AI chatbot with real data, with no credit card. After the trial, choose a plan on the pricing page.
Can I customise the audit form?
Yes: style, fields, button text, colours and language (12 languages). Need a custom design? Share your idea with us and we help free of charge.
Start generating high-quality SEO clients
Start a 14-day free trial with no credit card. Unlimited forms and leads from day one.
Related features and guides
- White label SEO audit tool
- AI chatbot for agencies
- SEO report generator
- Audit form samples
- How to embed the SEO audit widget
- SEO audit lead generation guide
- SEO leads: proven techniques
- Help: integrate the lead form
- Help: connect Mailchimp
- Help: redirect after the form
- Help: popup form button
- Compare SEO tools