Think of an SEO Audit Checklist as the main foundation of your effective SEO campaign.
The only constant in the Google Algorithm case is Changing. Since the beginning of this journey, Google has constantly tweaked and updated its overall user experience for making impactful search results.
Some SEO factors have remained constant in the SEO Audit Checklist. Some new factor is included, or its importance to the search engine was changed.
Whatever the shift is, you must ensure that your website is updated accordingly to reflect that.
A website audit is about more than just search engine optimization. It helps in the evaluation of the performance and health of your website.
It’s now time to take a look deeper and address any other critical concerns your website has.
Check out the below historical highlights.
The landscape drawn here is highly interchangeable.
SEO Audit Checklist 2022
Lots of major Google Core Updates have kept the SEO industry on its toes since the beginning. Apart from core updates in the past, there are some small but impactful updates that happen all year round.
Where should you focus your SEO resources, skill, and time now? Now that we’ve closed the book of 2021. Is 2022 well underway?
This year SEO Experts concentrating on offering a holistic approach to content strategy.
In 2022, we can safely say SEO Audit Checklist is becoming more of a compact, accessible version. Less time-consuming process. All because of the evolution of a powerful SEO Audit tool.
- Learn about Website’s Strategic Objectives
- Assess Website Goals
Find out the SEO strategy that works best for your company. To understand that, evaluate content performance, run market research, and do competitor analysis.
- SET SMART Goals
To determine your business’s long-term goals you have to define your strategic objectives. And the objective/goal should be specific, measurable. Attainable, relevant, and timely.
- Find out Page Speed Metrics
- Fully Loaded Time
- Server blocking time
- Server response time
- Time to First Byte (TTFB)
- First Contentful Paint
It determines the time a page can take to fully show up on the screen. And your page fully loaded time should be less than 2 seconds.
During the rendering phase of a web page, this performance statistic evaluates the non-responsive and responsive time spent on the page. Your page server blocking time should be less than 200 ms.
It measures the time taken for a web client to make a request and for the server to respond to that request. An ideal server response time should be between 219 and 314 milliseconds.
It determines how long the browser must wait for the server to provide the first byte of data. A good TTFB for a page should be less than 200 milliseconds.
It measures the time to render the first piece of DOM (text, image, video, or any other HTML content). Your page’s first contentful paint should be less than 1.8 seconds.
- Analyze Indexing and Crawling Issue
- Make sure the correct site is crawlable
- Check HTTPS vs. non-HTTPS status
It’s possible that you have multiple versions of the site that are indexed by Google. To avoid any confusion, use the redirection property properly.
The difference between HTTP and HTTPs is that HTTPs employs SSL encryption, whilst HTTP is still in its infancy. As a result, an HTTPs site is far safer than an HTTP site.
- Find out the Robots.txt files
Robots.txt files play an important part in informing Google which parts of your site are crawlable and indexable. And which are not.
- Check Mobile Usability
- Analyze Mobile Traffic
- Check Mobile User Experience
- Check Site Speed on Mobile
- Responsiveness check
- Mobile-Friendly popups
- Run a Mobile Keyword Strategy
- Find out issues on Titles and Descriptions and optimize it for Mobile
- Optimize Content for Mobile Users
The most basic and simple approach is to get an overview of mobile traffic. This overview helps you to analyze the comparison between desktop and mobile.
This test helps you to better understand how a user sees your page on mobile devices.
People always expect a faster and better experience on mobile. On mobile devices, we suggest a load time of 5 seconds or less.
Testing the responsiveness of your website design is a must. Check to see if your website fits and adjusts to different screen sizes, such as mobile, tablet, and desktop.
Popups are small boxes that appear on your screen. On mobile devices, you should use mobile-friendly pop ups to improve the user experience. When integrating popups, keep in mind the available screen space, format, and position.
You should develop two distinct SEO tactics — a desktop and mobile approach — to obtain an advantage over your competitors. A mobile-specific keyword approach focuses on those key phrases that are tailored to satisfy the unique requirements of mobile users.
Content that is more mobile friendly has a better chance of reaching a mobile user. Optimizing content for mobile use is both business savvy and required. It helps in delivering important information to the user or customer in a simple and straightforward manner.
- Run technical SEO on Mobile
- Viewport meta tag
- Use Right URL Structure
- Specify canonical URLs
- Media Query Technique
- Identify and Fix Redirect Chains
The viewport is the part of the window that displays web content. Controlling layout on mobile browsers with the viewport meta tag.
Keep it brief and straightforward. Short and to-the-point URLs are ideal.
When you have numerous versions of a page, you should use them to inform the search engines which one should rank. You want the mobile pages on your site to be optimum and indexable with this canonical technique.
Media query is a CSS technique that introduced the mobile-first approach. That means the style is applied for mobile devices.
Unwanted redirect chains cause slow page speed, poor user experience. As a result, overall conversion rates on your mobile will suffer. So it’s important to find and fix all redirect issues.
- Find and Fix the Orphan Pages
Pages that do not have a link to them are referred to as orphan pages. It’s important to find all the orphan pages so it simply doesn’t create any crawling issue.
- Improve Site Structure
- Detect Structured data errors
- Detect Navigational error
Structured data ensures that your site’s code is properly implemented. It improves the way your page appears in search engine results pages (SERPs).
The user’s browsing problem is evidently exacerbated by navigation errors. Make sure that there are no navigational errors and that the drop-down menus are working properly. The navigation ensures that the site is simple to navigate.
- Check out Competitors
- Identify Competitor ranking data
- Examine Target Keywords
- Lookout Internal and External Linking Structure
Using a keyword rank tracking tool, you can easily identify and find the keywords that your competitors use to rank. It simply strengthens your SEO data and strategy.
After you’ve done the competitor keyword research. Make a list of most-important keywords that they use to target. It will help you to develop your own keyword strategy.
A robust internal and external linking structure can help with SEO in many ways. Especially if they’re your SERPs competitors. It will help design your own and improve the SEO performance of your website.
- Target the Right Keywords
- Analyze Keyword Ranking performance
The Ranking Performance statistic monitors your keyword rankings to assess how well your SEO efforts are driving organic traffic. You can simply accomplish this by using a keyword rank tracking tool.
- Check out the Website Traffic Growth
Depending on the stage of the company and the target demographic, the rate of website traffic growth vary substantially. Google algorithm updates are crucial in this regard. Audit, compare, and scrutinize the traffic and efficiency of your website. Based on that, develop a solid keyword strategy.
- Improve On-Page SEO Issues
- Analyze basic On-page SEO Statistics
- HTML Compression/GZIP
- Frameset tag
- Disallow Directive
- Meta Refresh Tag
- Nested Table
- Deprecated tags
- Error request
- Total Words
- Total Characters
- Nofollow meta tag
- Noindex meta tag
- Canonical Tag
HTML Compression/GZIP is the most widely used data compression method for shrinking the size of HTML pages, stylesheets, and scripts on your website.
The frameset element is defined by the HTML frameset tag. When you use a frameset, you divide a browser window’s visual property into numerous frames. Each frame contains its own data, which does not bleed over into the next. We definitely advise you to avoid using frames. As Google only pay attention to the “noframes” field on pages containing a frameset.
Disallow Directive means it instructs search engines not to crawl a page. It’s done in the site’s robots.txt file. It’s handy to use if you have a lot of pages or files that aren’t valuable to readers or search engines.
Browser tabs, toolbar apps, bookmarks dropdown, and search bar all of these places are using favicons. It’s handy when you’re looking for a specific website because it makes it easier to find.
The meta refresh tag is an HTML element on a page that tells the browser to refresh the page after a certain amount of time has passed. A meta refresh redirect is not the best approach to redirect from an SEO standpoint.
When you combine a single-column table with a larger table, you can use nested tables to make SQL operations easier. It is not recommended to utilize them. As a result, that page takes longer to load.
When the same attributes can be achieved in a different way, the tag or attributes are deprecated or rejected. And you should avoid using such tags because they obstruct the rendering of your web pages.
It indicates such a request that has been malformed. In such instances, the increasing number of error requests degrades the overall performance of your page.
Pages with a word count of more than 4500 to 5000 words are recommended. As a general rule, Google favors pages with a high number of words with relevant search queries.
Same as the total words counts, total characters of your page also play a significant role in SEO. A page’s character count should be greater than 10,000 on average.
Such tag placed in the HTML source code of a webpage to tell search engines that no link equity should be sent across any links on that page. It’s preferable to avoid using the Nofollow meta tag.
Such tag used in the HTML source code of a webpage to tell search engines that page should not be included in their list of search results. It’s better to not have a Noindex meta tag.
A canonical tag (also known as “rel canonical” attribute) tells search engines that a given URL is the page’s master copy. The canonical tag prevents the appearance of duplicate or “identical” content.
Using CSS attributes, inline-style is used to impart a unique style to a specific HTML element. Avoiding Inline-style is a smart practice because it negatively influences how search engine robots view your site.
- Analyze Page URL
- Analyze all the 301 redirects
- Analyze Page Title
- Analyze Meta Description
- Analyze Image
For SEO purposes, study the structure of your website’s URL. An average URL should be between 50 and 60 characters in length.
To permanently move a web page from one location to another, a 301 redirect is used. Despite the fact that they do not have a negative impact on SEO performance. However, it is preferable to use the 301 redirect correctly.
Title tags appear in search engine results pages (SERPs), crucial for site usability. Longer titles are usually cut off by Google if they don’t fit in the space available on the desktop or mobile screen. If your title is no longer relevant with page content, Google will replace it with a more relevant one. The length of a title tag should be 50 to 60 characters.
Meta descriptions are a bigger part of your SEO plan that helps you attract readers and improve your search rankings. The meta description, according to Google, should be between 150 and 160 characters long, including spaces.
Optimize Image that improves the graphics on your website to make it more appealing to search engine crawlers.
- Header Tag
- Maintain Right implementation of H1 to H2 Tags
The hierarchy of header tags should be maintained across the page, which implies that H2 tags should come after H1 tags, rather than H3 or H4 tags. Although there is no length restriction. H1 tags, on the other hand, should be between 20 and 70 characters long.
- Analyze internal links
- Analyze external links
Make sure your internal linking strategy is sound. Internal links help your website’s PageRank flow. They are hyperlinks that transport you from one page of your website to another.
The trustworthiness of your website grows when you include trustworthy and relevant website links in your content. Furthermore, quality external links provide references to your readers, enhancing the authority of your website.
- Detecting the Content Gap
- Do Competitor Analysis
- Run SEO Content readability check
- Refresh Old Content to meet user intent
- Implement Visual Content
Research your competitors’ content to provide light on your own approach to content development. By doing so you can put maximum effort into such a topic that tends to generate interest in your target audience.
Examine and improve your SEO content’s readability. Aim for a score of 60 or higher on this matter.
Over time, content loses its impact. Search engines are built to identify the most accurate and useful information for users. Older content will gradually slip in the ranks as newer, more relevant information is prioritized. If you don’t update your old content, you’ll lose a lot of traffic, rankings, and conversions.
Including relevant and high-quality photos and videos on your website will help it stand out and attract more visitors. Create intriguing content that says a lot without saying anything.
- Analyze the Backlink Profile
- Detecting all Broken Links and Fix them
- Optimizing website UX
- Monitor and track the progress of website audit results
For building backlinks opportunity, the first step is to find the high-quality, relevant domain. To achieve this, competitor backlink analysis is the biggest source. Google is concerned whether the site referring to you is authoritative.
A broken link is a web page that a user can’t find or access for a variety of reasons. They degrade the consumer user experience on your site.
Knowing your users better is the best way to improve the UX of your website. Users will spend more time on your site if the UX is good, rather than bounce back.
In 2021, Google had a busy year with several search algorithm updates. We can describe it as stressful from the standpoint of SEO. The SEO business was rocked by Google’s fundamental upgrades in June, July, and November. Product reviews update is one of them. It focuses on product-related information. It says, Google only displays the best and most valuable product reviews in search results. Another most impactful one is Mobile SEO. It is reported that in the 2021 1st quarter, 59% of all organic traffic came directly from mobile devices.
- Check Website Loading Speed
- Website Sitemap checkup
- Check Robots.txt file
- Check Website Index Issue
- Check website Security
- Ensure website mobile-friendliness
- Simplify navigation
- Separate your URLs
- Set up dynamic serving
- Utilize responsive design
- Improve mobile site speed
- Run Technical SEO
- Inspect URL
- Check Site HTTPS Status
- Find & Fix Crawl Errors
- Check Website Duplication Issue
- Identify Broken Links
- Use SEO-friendly URL Structure
- Find Orphaned Pages
- Check Canonical tags
- Add Structured Data
- On-Page SEO
- Fix title tags
- Fix meta descriptions
- Improve Page content
- Run Content Audit
- Organize topic clusters
- Fix Keyword cannibalization issue
- Fix Bad Redirects
- Build Internal Links
- Analyze Competitor Link profile
- Conduct deep Link Inspection
- Fix Broken backlinks
- No Follow Links
This is when Google third Core Ranking Algorithm started rolling out. It brings new light to the previous broad core algorithms. This update encourages incorporating search intent into the content strategy.
- Test Website Speed
- Website Architecture Analysis
- Ensure Site Index-Friendly
- Fix Broken & Missing Pages
- Update Site Security
- HTML Validation check
- CSS Checks
- Accessibility Checks
- On-Page Analysis
- Check for Important Pages
- URL Analysis
- HTML tags
- Meta tag Analysis
- Key Content Placement
- Quality of Content
- Improve Old Content
- Image Optimization
- SEO Equity and Link Checks
- Rel canonical check
- Redirected URLs Check
- Redirection Chains
- Broken Redirects
- No Follow Tags
- Spammy Links
- Sitelinks Check
- Sitemap Indexation
- Blocked Pages by Robots.txt
- Fix Any 404 Errors
- Review Keywords
- Improve Website UX
- Review Website Backlinks
- Evaluate SERP Competition
- Run Mobile Audit
- Responsive Check
- Mobile Page Size check
- Mobile UX issues check
- Mobile Navigation check
- Backlink health & score check
- Spammy domains
- Broken Backlinks
- Anchor Text
Every great SEO strategy is built on the foundation of a successful SEO audit.A BERT update was released by Google this year, which had an influence on search ranks and snippets. The model is employed in order to better comprehend the search queries.It becomes more significant than the E-A-T.
- Lookup Page Speed Insights
- Look for any crawl errors
- Identify Site Architecture issue
- Identify Technical Errors
- XML Sitemaps
- Google Search Console Errors
- SEO Equity
- Optimized robots.txt file
- Analyze On-Page Issues
- URL Issues
- Make sure your URLs have a clean structure
- Meta Titles
- Meta Descriptions
- Heading Tags
- Structured Data
- Keyword Rank tracking
- Image Optimization
- Duplicate Content Checks
- Canonical Tags
- Link Issues
- Optimized Footer
- Clickable Mobile Phone Numbers
- Consistent NAP
- Location Pages
- Embed Google Maps
- Powerful Calls to Action
- Internal & External Site Structure
- Check your keyword rankings
- Conduct a Mobile SEO Audit
In this year, Google launches broad core algorithm updates which impact the search rankings. It refers to supporting pages that were previously under-recognized. This update promotes the creation of excellent content.
- Test and check website errors
- Analyze the website structure
- Analyze the page index
- Analyze technical framework
- Page Speed
- Website Responsiveness
- URL Structure
- Site Security Analysis
- Setup and implement clean URLs
- Web Hosting Check
- Configure HTTPS server
- Crawl Errors
- Block search indexing
- Set up redirects
- Correct Use of 301s / No Bad Redirects
- Check for redirect chains
- Canonicalization Check
- canonical Domain Version Established via Redirection
- Canonical Version Specified via Google Search Console
- Correct Use of the Rel=Canonical Tag
- Manual Actions / Penalties
- HTML Improvements
- Add meta tags
- Add headers (h1 – h6)
- Create and set up a sitemap.xml file
- Optimize images
- Optimize external outbound links
- Optimize the code
- Set up interlinking
- Check for Structured/Markup data error
- Set up nesting configuration
- Set up pagination
- Mobile Optimization Audit
- Run mobile-friendly test
- Use Legible Font-Sizes
- Page Size
- Check Image height & width attribute
- Viewport Correctly Configured
- No Faulty Mobile Redirects
Google Fred Algorithm launched this year. It focuses on the E-A-T factor of the website. It targeted the areas of poor quality content, affiliate linking, and deceptive Ads.
- Analyze all Technical Factors
- Structure & Navigation
- Canonical Issues
- Accessible XML sitemap
- Customized 404 Pages
- Duplicate Content
- Content Quality & Quantity
- Indexing & Crawling
- Relevance of Search queries reflected in Google search console
- HTTP & HTTPs Issues
- HTTPS configuration
- AMP Compliance
- Assess site speed
- Broken Links
- Hosting Issues for Spam
- Run mobile-friendly test
- Run Competitor Audit
- Structured data usage & optimization
- Analyze On-page Factors
- Image Optimization (Image name + Alt text)
- Header Tags (Only one H1, maintain the order of other tags)
- Logo MarkUp
- Analyze Off-page Factors
- Social Media Integration
- Facebook – Open Graph
- Twitter cards
- Videos on YouTube
- PPTs on Slideshare
- LinkedIn Business Page
- Landing Pages
- Inbound Links (Quantity & Quality)
- Optimize your backlinks
The final version of Google Penguin 4.0 was released in 2016. Penguin became a part of the later Google core algorithm update. Penguin examines websites and links in real-time while now operating alongside the core. This implies you’ll be able to observe immediate results from your link-building efforts.
- Install Google Analytics
- Add Site to Google/Bing Webmaster Tools
- Check Site Load Speed
- Improve Website Performance & Speed
- Ensure CMS is Equipped
- Ensure Site is Responsive
- Check & Fix Broken Links
- Validate HTML and CSS
- Create a Sitemap
- Create Robots.txt File
- Run SEO Check
- Find 302 & 301 Redirects
- Check Your Server
- Check Your Site’s Capacity
- Check Accessibility & Indexability
- Install SSL Certificates
- On-page SEO Site Audit
- Maintain SEO Best Practices for URL
- Optimize Title, Meta Description, and Alt Tags
- Optimize images for Google Image search
- Find out General Content issue
- Produce & Share Unique Content
- Develop Keyword Strategy
- Pick One Keyword Per Page
- Publish Longer Content
- Create Content to generate Links & Social Shares
- Add Internal links
- Respect RankBrain
- Evolve Your Site’s UX
- Optimize Social Sharing Buttons
- Develop Link Building Strategy
- Analyze Your Competitor’s Backlinks
Google brings out ‘Mobilegeddon’ for mobile-friendly ranking signals. As a result, it affects the ranking of mobile searches. It is applicable not only on individual pages. But the website as a whole. This crucial shift made people realize that it had a longer impact on mainstream rankings.
- Test site on mobile devices
- Fix the technical issues – crawl errors
- Add mobile XML sitemap
- Check the site speed on mobile devices
- Use server-side redirects
- View the site on variety of devices
- Don’t use pop-ups
- Check the navigation
- Map mobile to desktop pages
- Use HTML5 video player
- Check indexed pages
- Check the landing pages on Google Analytics
- Check the search intent for branded phrases
- Check Google’s cache for key pages
- Check the text-only version
- Avoid bad redirects
- Find out the errors in Google Webmaster Tools
- Check canonical version of the site
- Make sure Rel canonical link tag is properly implemented
- Use absolute URLs instead of relative URLs
- Review page load time
- Enable caching
- Do On-page optimization
- Avoid Keyword Cannibalization
- Do Proper Keyword targeting
- Check for a secure version of the site
- Check the robots.txt
- Check XML sitemaps listed in the robots.txt file
- Do proper Site architecture and internal linking
- Proper use of 301s
- Optimize images
- Minify CSS/JS/HTML
- Review the mobile experience
- Fix faulty mobile redirects
- Established relationship between the mobile site and desktop site
Google Pigeon update rolled out in 2014. It called on one of the biggest algorithm updates that have the maximum impact on local search results. It brings hundreds of ranking signals on the search and maps results. That means the parameter helps to improve the local result based on the search proximity.
- Make your site accessible
- Make sure the site’s content is not blocked from indexing
- Revise robots.txt
- Fix HTTP server response codes
- Set the redirect to the main domain version
- Check content Frames
- Fix spam issues
- Fix Issues with URLs and Links
- Make URLs static
- Fix broken links
- Create 404 page
- Upload an XML sitemap
- Take Care of Code & Performance
- W3C HTML/CSS errors
- Page load speed
- Optimize landing pages
- On-page Content Factors
- Rewrite duplicate/missing titles
- Revise meta descriptions
- Diversify text-only content
- Get the Keywords
- Insert keywords in document names
- Decrease excessive number of outgoing links
- Analyze Backlinks
- Origin of the link
- Anchor text with main keyword
- Focus on dofollow
- Remove links with high penalty risk
- Do Link Outreach
- Run Link outreach campaign
- Verify important backlinks
- Use Social Signals to improve local search result
- Social media signals to the traffic
- Create Google Places listing
- Define content marketing strategy
In 2013, Google Hummingbird algorithm made a step forward to give a personal touch to search results. It brings significant changes in how users respond and engage to a search result. It brings conversational search. And it is called the foundation of human voice search to meet the user intent of delivering results.2013 also brought a major change in the page rank toolbar. (or you can say a major shock!!!). Earlier everybody checked this page rank toolbar algorithm to increase the PageRank score. The algorithm works based on the hyperlinks. Unethical SEOs attempted to manipulate the system to boost their PageRank score illegally. As a result of that, Google started devaluing PageRank. They officially announce that PR isn’t the only factor to rank.We can see the last official update of page rank in December 2013. And in October 2014 Google’s John Mueller confirmed that Google Toolbar PageRank is officially gone.
- Domain & Hosting Analysis
- Website Architecture Analysis
- SEO-friendly URL Structure
- Canonical URLs Utilized
- Sitemap.xml used
- Appropriate use of Robots.txt file
- Proper 404 Page
- Google Analytics Installed
- RSS (Really Simple Syndication) Available
- Conversion Form
- Sharing options for website visitors
- Fix Meta Robots Problems
- Avoid Excessive Script Code
- Maintain Consistent Website Formatting
- Use Navigation appropriately
- Make Sure Content is free of spelling and Grammatical Errors
- Appropriate use of Keywords
- Keywords to page mapping
- Avoid keyword stuffing
- Keyword as first word in H1 Title Tag
- Keyword used in bolded text
- Keyword in first 50 words on page
- Keyword used in anchor text in external links
- Active blog on URL or subdomain
- Page count is in line with competitors
- Deep links utilized
- Anchor text in internal links
- Utilize Alt Attributes to images
- Fix Malformed Anchors and Canonicals
- Implement Social media and Content tagging
In 2012 Google came out with a webspam algorithm update. This was eventually termed the Penguin upgrade. The prior algorithm was designed to combat spammy links and misleading link-building techniques.During the Google Penguin algorithm, it penalizes black hat SEO techniques. Search engines have begun to recognize black hat spamming strategies. Give priority and reward to relevant and authoritative link building.
- Check your Web browser
- Expose crawling issue
- Disable Cookies setting
- Make sure website is not cloaking content
- Website Health Check
- Find out Address problems
- Test for visitor experience
- Make sure website does not have canonical issue
- Review website navigation from the header and footer bar.
- Inspect for any missing or broken links
- Evaluate every categories and subcategory page links
- Remove excessive hyperlinking to irrelevant pages
- Implement effective anchor-text
- Optimize Web content
- Title tags
- Meta descriptions
- Alt-image tags
- H1 & H2 tags
- Analyze all the key metrics
- Page Authority
- Domain Authority
- Link Root Domains
- Total Links
- Anchor Text distribution of Inbound Links
- Social Site Integration
- Check for duplicate content
- Compare metrics with the competitors
This is the year when Google Panda Algorithm officially rolled out. It analyzed the quality of the site and reduced the ranking of low-quality sites. Duplicate and plagiarized contents were the main areas this algorithm works on. Check out the keyword stuffing issue.
- Site Architecture Analysis
- Site Authority Analysis
- E-A-T Factor
- Analysis of your keyword terms
- Analyze quality of Content
- Duplicate, Overlapping Content Issues Check
- Analysis of On-Page issues in terms of keywords
- Relevance of Website’s Primary Subject Matter to the User’s Queries
- Analysis of the usability and ease of your website navigation
- Page Speed Analysis
- Google Rich Results Check
- Robots.txt File Review
- Header Response Analysis
- Server, Hosting & IP Issues Check
- Analysis of Total Inbound Links of the Website
In 2010, Google Caffeine rollout. This is the new web indexing algorithm that ensures a faster indexing rate. This is the year when social signals like (Facebook & Twitter) are being introduced by Google and Bing to influence ranking.SEO Audit Checklist breaks down into three main areas.
- Accessibility Check
- Website Indexability Check
- Query Strings in URL
- Important Elements in Flash
- HTML Text analysis
- CMS check
- Page Loading time
- Image Alt text check
- Internal Link Structure check
- Robots.Txt file analysis
- Sitemap.XML file analysis
- Keywords Analysis
- Access Site Analytics
- Check keyword search volume
- Check rankings for targeted keywords
- Check competitors keywords
- Do On-page SEO from keyword perspective
- Title Tags contain keywords
- Duplicate Title tag check
- Meta Descriptions contain keywords
- Duplicate Meta Description check
- URLs, Headings, body text check
- Internal Links check
- Links Analysis
- Check the total number of Inbound Links
- Domain Links
- Anchor Text
- DMOZ Listing
- Yahoo Directory
- Wikipedia Listing
- Local Listing
- Social Media
What is an SEO Audit checklist?
SEO Audit Checklists are the single best way to be aware of what is happening to your website. The purpose of it is to uncover all the potential unruly issues that stopped your website from performing its fullest.
The foundation of any SEO strategy is doing complete website analysis. It gives you a roadmap of what needs to be tackled. And after the foundation is established, the rest of the journey is like walking in the park.
SEO Audit Checklist offers a step-by-step guide to overcoming all the issues. It does not come with a handbook.
But by using SEO Audit Software, you will get a detailed overview of what to do next.
It’s also important to back up your website before making any major changes.
Since the beginning of SEO in 1997, search engine results have changed dramatically. Google is constantly replacing its specific performance metrics.
Our SEO Audit checklist evolves over time as a result of this.
Hence, we might never know the actual tale of Google’s revised history.
SEO Audit checklist changed the way and became the connecting force of our online existence with the search engines.
But how did this all start?
In this article, we’ve put together the notable journey of SEO Audit checklists timelines from 2010 to 2022. All of their main purposes were to find the root cause of the website’s degrading health. And make it accessible, human-friendly, and alignable with Search engines.
What’s your thought on SEO Audit Checklist Evolution from 2010 to 2022?
SEO Audit checklists have come a long way. We’ve just scratched the surface of the 12 years journey.
Amazing turns and stats have been found throughout history. SEO Audit Checklist history is inextricably linked with search engine algorithms. This journey involves the birth of new key metrics, the death of old metrics, and the emergence of new algorithms.
What remains true is the SEO Audit.
You’re just getting started here. Keep doing SEO Audits to make your website search engine likable.