SE Ranking Alternative: SEO Audits and Client Reporting
Looking for a specialized SE Ranking alternative for agency client acquisition and reporting? Compare our automated client PDF reports, branding options, and transparent plans without expensive Agency Packs.
Prices and features as listed on each vendor’s website on 23 Oct 2026; they may change.
SE RankingSE Ranking pricing vs SEO Audit Software
Monthly and yearly prices for both tools. Our current prices, including quarterly and yearly billing, are on the pricing page.
| Plan | Monthly | Yearly | Notes |
|---|---|---|---|
| SEO Audit Software (5 plans) | See current plans and prices | White label and unlimited lead forms on every plan | |
| SE Ranking Core | $129/mo | $103.20/mo billed annually (save 20%) | 10 projects, 1 manager seat, 2k keywords daily, 100 AI prompts daily, 5 GEO domains, 250k audit pages/month, 25K API credits + MCP |
| SE Ranking Growth | $279/mo | $223.20/mo billed annually | 30 projects, 3 manager seats, 5k keywords daily, 250 prompts daily, 15 GEO domains, 2M audit pages/month, 100K API credits, all-time history, guest links, page change monitoring |
| SE Ranking Enterprise | Talk to sales | Talk to sales | Custom limits and pricing |
| SE Ranking Agency Pack (add-on) | Not available | +$69/mo, annual billing only | White label platform & reports, unlimited scheduled reports & AI summaries, Lead Generator, Agency Catalog |
| SE Ranking AI Search (add-on) | +$89/mo | +$71.20/mo | 200 prompts; AI Overviews, AI Mode, ChatGPT |
| SE Ranking API (add-on) | Not available | +$45/mo, annual only | 3M credits |
Prices and features as listed on each vendor’s website on 23 Oct 2026; they may change; see our transparent pricing plans.
What SE Ranking does better
- Daily rank tracking for 2k-5k keywords on Google, Bing, Yahoo, YouTube
- Much larger site audits: 250k-2M pages a month, 115+ metrics, JS rendering
- Deeper AI search tracking: 100-250 prompts daily across 5 LLMs incl. AI Overviews and AI Mode
- Large backlink database (2.9T links), toxicity score, unlimited research
- Full local suite: grid tracker, 100+ directory listings, reviews, GBP posts
- MCP, API credits and content marketing tools included
Notes from their pages: Agency Pack card shows 30/30/50/100 project tiers; only the +$69/mo base price is shown. Lead limits conflict: lead page says 'Up to 10 free leads per day'; Agency Pack page says up to 100 emails per month. Reporting page says Growth has 'API access with 300k credits'; subscription table says 100K/mo.
What SEO Audit Software does better
- Price: SE Ranking costs $129-$279/mo ($103.20-$223.20 annual); compare with our current plans
- White label + lead generation widgets on every plan; SE Ranking needs Agency Pack +$69/mo, annual billing only
- Unlimited leads vs SE Ranking widget caps (10/day or 100 emails/month stated)
- Lead sync to Mailchimp, Brevo, Constant Contact, webhook - SE Ranking lists Zapier and Bitrix24
- AI chatbot with shared inbox on every plan - not listed by SE Ranking
- Team members on every plan vs 1 manager seat on SE Ranking Core ($129)
- Reports in 12 languages (not listed by SE Ranking); Perplexity included in AI checks (not named by SE Ranking)
- PayPal and self-serve quarterly billing
Every feature: SEO Audit Software vs SE Ranking
All 109 features from our feature list, compared with what SE Ranking’s public pages state. “Not listed” means their pages don’t say.
| Feature | SEO Audit Software | SE Ranking |
|---|---|---|
| SEO audits | ||
| Keyword Score | Every plan | Not listed |
| Web Page Audit | Every plan | On-Page SEO Checker: 50 (Core) / 1,000 (Growth) |
| Keyword Score + and Web Page Audit + | Growth and up | Not listed |
| What every audit checks | Every plan | 115+ metrics, Core Web Vitals, JS rendering Better |
| GEO audit (ready for AI search) | Every plan (new) | Not listed |
| Local SEO audit | Every plan (new) | Local SEO issues + NAP consistency across listings |
| Audits in 12 languages | Every plan | Lead widget in 11 languages; report languages not listed |
| Audit history and trash | Every plan | Compare audits over time; no trash listed |
| Fair monthly limits | Add-on | Not listed |
| White label reports | ||
| Your logo, colours and company details | Every plan | Agency Pack only (+$69/mo, annual): logo, colours, header/footer |
| Choose report sections | Every plan | Not listed |
| Share by email, download or print | Every plan | PDF, XLS, HTML; scheduled email; Looker dashboard |
| Send from your own email (SMTP) | Every plan | Own SMTP server for reports |
| Email templates | Every plan | Not listed |
| Custom domain | On request | Agency Pack only (annual) |
| Lead generation | ||
| Embeddable audit forms | Every plan | Lead Generator widget - Agency Pack only (annual) |
| Four form styles | Every plan | Button, pop-up, push notification, webform or modal |
| Custom form fields | Every plan | Customizable text and fields |
| After-submit action | Every plan | Not listed |
| Unlimited leads | Every plan | Capped: 10 free leads/day or 100 emails/month (pages differ) |
| Instant lead notification | Every plan | Notifications on new leads |
| Branded thank-you email | Every plan | Not listed |
| Lead management | Every plan | Not listed |
| GDPR consent fields | Every plan | Not listed |
| Leads from advanced audits | Growth add-on, included on Scale and Enterprise | Not listed |
| Lead sync and integrations | ||
| Mailchimp | Essential and up | Not listed |
| Brevo | Essential and up | Not listed |
| Constant Contact | Scale and up | Not listed |
| Webhook | Enterprise | Not listed |
| Zapier | Enterprise | Lead Generator: Zapier and Bitrix24 |
| API keys | Every plan | Projects API + Research API (25K/100K credits) + MCP |
| Client workspace | ||
| Dashboard | Every plan | Not listed |
| Client pages | Every plan | Not listed |
| Business address and second location | Every plan (new) | Not listed |
| Brand colour per client | Every plan | Not listed |
| Health score | Every plan | Not listed |
| Search everything | Every plan | Not listed |
| Client reports | ||
| Four report types | Every plan (new) | Not listed |
| Onboarding report for the CEO | Every plan (new) | Not listed |
| AI summary by Google Gemini | Every plan (new) | Not listed |
| Alerts | Every plan (new) | Not listed |
| Quick wins and problem lists | Every plan | Not listed |
| All data in one report | Every plan | Not listed |
| Scheduled sending | Every plan | Scheduled reports; unlimited with Agency Pack |
| Your brand on every report | Every plan | Not listed |
| More client reports | Add-on | Not listed |
| Google Search Console, Analytics and Business Profile | ||
| Connect with Google, read-only | Every plan | Not listed |
| Search Console | Every plan | GSC integration |
| Google Analytics 4 | Every plan | GA4 integration |
| Google Business Profile | Every plan | GBP stats, reviews, GBP post scheduling Better |
| Keyword ideas from Search Console | Every plan | Not listed |
| Sign in with Google | Every plan | Not listed |
| Keyword tracking and map scans | ||
| Keywords included in every plan | Every plan | 2,000 (Core) / 5,000 (Growth), daily Better |
| Extra keywords, locations and devices | Add-on | Extra keywords from $22.40 / $32; desktop & mobile; city/ZIP |
| Daily updates for extra keywords | Add-on | Daily tracking is standard Better |
| Websites and competitors | Every plan | SERP + added competitors compared daily |
| Ranking changes | Every plan | Daily changes, month-over-month and year-over-year |
| Local map scans | Every plan (new) | Grid rank tracker to street level; 1,500 local/map keywords Better |
| Backlinks | ||
| Top 1,000 backlinks per website | Every plan | Backlink monitoring; 2.9T-link database Better |
| New and lost links | Every plan | New/lost backlinks and referring domains |
| Referring domains and anchors | Every plan | Domains, anchors, dofollow/nofollow, trust, toxicity |
| Disavow list | Every plan | Build a list of bad links to disavow |
| CSV export | Every plan | Not listed |
| Weekly updates and extra websites | Add-on | Not listed |
| Keyword research and backlink lookups | ||
| Keyword research | Every plan | Unlimited keyword research Better |
| Backlink lookups for any site | Every plan | Unlimited backlink research; gap vs 5 competitors Better |
| Save to tracking | Every plan | Not listed |
| AI visibility and GEO | ||
| AI visibility checks | Every plan (new) | 100 / 250 prompts daily; 5 LLMs (ChatGPT, AIO, AI Mode, Gemini named) Better |
| Mention rate over time | Every plan (new) | Share of prompts with mention/link; daily positions Better |
| Questions you choose | Every plan (new) | Enter your own prompts |
| GEO audit | Every plan (new) | Not listed |
| Site crawl and page monitoring | ||
| Full site crawl | Every plan (new) | 250k (Core) / 2M (Growth) pages per month Better |
| Broken links and missing tags | Every plan (new) | 4XX, redirects, titles, H1, hreflang, slow & orphan pages |
| Crawl queue | Every plan (new) | Not listed |
| Page monitoring | Every plan (new) | Page change monitoring - Growth only |
| Crawl history | Every plan (new) | Compare audits between scans |
| AI chatbot | ||
| Answers from your website, with sources | Every plan (new) | Not listed |
| Files, documents and FAQ | Every plan (new) | Not listed |
| Website forms | Every plan (new) | Not listed |
| Any language | Every plan (new) | Not listed |
| Lead capture | Every plan (new) | Not listed |
| Talk to a person | Every plan (new) | Not listed |
| Locked topics | Every plan (new) | Not listed |
| Shared inbox | Every plan (new) | Not listed |
| Chat design | Every plan (new) | Not listed |
| Use your own AI key | Every plan (new) | Not listed |
| Proactive messages and alerts | Growth and up | Not listed |
| Chat analytics and unanswered questions | Growth and up | Not listed |
| Live takeover and idea mode | Scale and up | Not listed |
| Routing, reports and backup AI | Enterprise | Not listed |
| Your client’s name in the chatbot | Enterprise | Not listed |
| More conversations | Add-on | Not listed |
| Team and workspace | ||
| Team members | Every plan | 1 (Core) / 3 (Growth) manager seats |
| Roles | Every plan | Not listed |
| Several accounts | Every plan | Not listed |
| Notifications | Every plan | Not listed |
| Extra team members | Add-on | From $16 per extra seat |
| Plans and billing | ||
| 14-day free trial | Every plan | 14 days, no card; 750 keywords/day, 20 prompts/day |
| Build your plan | Every plan | Not listed |
| Monthly, quarterly or yearly | Every plan | Monthly or annual (20% off); quarterly only via sales on annual |
| PayPal or card | Every plan | Not listed |
| Upgrade any time | Every plan | Upgrade or downgrade any time |
| Existing customers keep their price | Every plan | Not listed |
| Security, privacy and speed | ||
| Read-only Google access | Every plan | Not listed |
| Your data stays separate | Every plan | Not listed |
| GDPR friendly | Every plan | Not listed |
| Fast app | Every plan | Not listed |
| Support | ||
| In-app AI support | Every plan (new) | Not listed |
| Priority support | Enterprise | Customer Success + onboarding on Growth only |
| SE Ranking features not in our feature list | ||
| Search engines tracked | Not offered | Google, Bing, Yahoo, YouTube Better |
| Google top 100 + 35+ SERP features tracking | Not offered | Yes Better |
| Share of Voice | Not offered | Yes Better |
| Competitor research (SEO + PPC) | Not offered | Yes Better |
| Listing management (100+ directories) & review management | Not offered | Yes Better |
| Content marketing (AI writer, content editor) | Not offered | 25 / 50 articles Better |
| MCP server & research API credits | Not offered | 25K / 100K credits Better |
| JavaScript rendering in site audit | Not offered | Yes Better |
| Looker Studio / Matomo integrations | Not offered | Yes Better |
| Guest links (view-only) | Not offered | Growth only |
| Keyword Grouper | Not offered | Yes |
Prices and features as listed on each vendor’s website on 23 Oct 2026; they may change.
Switch from SE Ranking in about 10 minutes
Start free
Sign in with Google for the 14-day trial. No credit card.
Add your brand
Upload your logo and colours and add your company details.
Add clients and keywords
Add your client websites and copy in the keywords you track today.
Go live
Embed our one-line website audit form, connect Search Console and GA4, and schedule your first client report.
Our honest opinion
Pick SE Ranking if you need a full SEO suite: daily rank tracking at scale, big audits, backlinks and AI search tracking.
Pick SEO Audit Software if you mainly need white label audits, lead forms and client reports at a fraction of the price.
Analysed on 23 Oct 2026 · data from SE Ranking’s website
SE Ranking alternative: frequently asked questions
Is SEO Audit Software cheaper than SE Ranking?
It depends on the plan you need. SE Ranking’s entry price is $129 Core ($103.20 a month billed yearly). See our current plans on the pricing page, and compare the limits in the tables above, because each tool counts audits, keywords and projects differently.
Does SE Ranking include white label reports?
SE Ranking: With the Agency Pack (annual only). SEO Audit Software includes white label PDF reports on every plan.
Does SE Ranking have an embeddable lead generation form?
SE Ranking: Lead Generator widget in the Agency Pack (up to 100 emails a month). SEO Audit Software includes unlimited embeddable audit forms and unlimited leads on every plan.
How does SE Ranking’s rank tracking compare?
SE Ranking: 2,000 keywords tracked daily. SEO Audit Software includes tracked keywords on every plan (the number depends on the plan) with weekly updates, and daily updates as an add-on, on Google desktop and mobile.
Can I switch from SE Ranking to SEO Audit Software?
Yes. Start the free trial, add your logo and client websites, copy in your keywords, then embed our audit form and connect Search Console and GA4. It takes about 10 minutes.
Can I try SEO Audit Software for free?
Yes. Sign in with your Google account for a 14-day free trial. No credit card is required.
Sources
Prices and features as listed on each vendor’s website on 23 Oct 2026; they may change.
| Tool | Source pages (read-only) | Checked |
|---|---|---|
| SEO Audit Software | Pricing and features | 23 Oct 2026 |
| SE Ranking | seranking.com/subscription.html seranking.com/agency-pack.html seranking.com/lead-generation.html seranking.com/white-label.html seranking.com/rank-tracker.html seranking.com/website-audit.html seranking.com/backlink-checker.html seranking.com/local-marketing-tool.html seranking.com/seo-reporting-tools.html | 23 Oct 2026 |