Every audit report starts with a score from 0 to 100 and a short verdict.
Score bands
| Score | Verdict | Colour |
|---|---|---|
| 75 or higher | Good | Green |
| 55 to 74 | Needs work | Amber |
| Under 55 | Poor | Red |
What is in the report
- Summary tiles: the number of good signals, items that need improvement, and issues. Click a tile to jump to that part.
- Overview: Score by category (one bar per section), Top priorities and Page facts.
- Issues to fix: each issue is marked Critical or Warning, with Why it matters and How to fix. Use the chips to show all issues, only critical ones or only warnings.
- Sections: On-page, Content, Links, Images, Load speed, Mobile & usability, Technical & security and Screenshot. Each section shows “N to fix” or “All checks passed”.
- Google Lighthouse (Keyword Score + and Web Page Audit + only): Performance, Accessibility, Best practices and SEO scores, with a Mobile and Desktop switch.
GEO and Local SEO audits have their own sections, such as structured data and AI crawlers (GEO) or name, address and phone and location pages (Local).
Fix guides for each section
Each issue in Issues to fix has a short How to fix. For the full steps, menu paths for WordPress, Shopify, Webflow and Wix, and copy-paste code, open the guide for its section:
| Report section or check | Fix guide |
|---|---|
| On-page: Title length, Keyword in title, Meta description length, Keyword in meta description | Fix: title tags and meta descriptions |
| On-page: One H1 heading, Keyword in H1, heading lines | Fix: H1 and heading issues |
| On-page: URL lines (length, underscores, uppercase) | Fix: URLs with parameters and URL structure |
| Content: Word count, Keyword density, Readability | Fix: content, word count and keyword placement |
| Links: Broken links and resources | Fix: Broken internal links and broken resources |
| Links: Internal links, nofollow, link text | Fix: orphan pages and internal links |
| Images: Image alt text, Image file size, image names | Fix: images |
| Load speed: Time to First Byte (TTFB), Server Response Time, Fully Loaded Time, Page Size, HTTP Requests, Text compression | Fix: page speed |
| Load speed and Google Lighthouse: Largest Contentful Paint, Cumulative Layout Shift, Total Blocking Time, First Contentful Paint, Speed Index | Fix: Core Web Vitals (LCP, INP and CLS) |
| Mobile & usability: Viewport tag, Tap targets, Legible font size | Fix: mobile |
| Technical & security: Indexable, Canonical tag, robots.txt | Fix: indexing |
| Technical & security: Favicon, Deprecated HTML, Inline styles, Meta refresh | Fix: technical checks |
| HTTPS, redirects, mixed content | Fix: HTTPS, SSL and redirects |
| GEO: structured data, answers, trust, AI crawlers | Fix: structured data and Fix: GEO audit checks |
| Local SEO: name, address and phone, location pages, map | Fix: Local SEO audit checks |
If the audit did not finish at all, see An audit failed or did not finish. After fixing, open the audit in Audits and click Run again to check the result. To send the report to a client, see Download, share or email an audit.
Find and filter your audits
Open Audits in the sidebar. You can search by URL, keyword or client, filter by client, by score (Good · 75+, Needs work · 55–74, Poor · under 55) and by audit type, and export the list with Export CSV.
Deleted audits stay in Trash for 30 days, where you can Restore them.
Common questions
What is a good audit score?
75 or higher is Good. 55 to 74 is Needs work. Under 55 is Poor.
Related articles
- Run an SEO audit
- Fix: title tags and meta descriptions
- Fix: Core Web Vitals — LCP, INP and CLS
- Fix: indexing — noindex, canonical tag, robots.txt and sitemap
- Download, share or email an audit report
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