SEO Audit Software Features for Agencies

Keyword Score

Enter a page URL and a target keyword. You get a score for how well the page is optimised for that keyword, with fixes for the title, meta description, URL, headings, images and content.

Web Page Audit

Enter only a page URL, no keyword needed. You get an on-page SEO score with fixes for title, meta, headings, content, readability, images, links, speed and mobile.

Keyword Score + and Web Page Audit + Growth and up

Everything in the standard audits, plus Google Lighthouse tests on desktop and mobile: speed opportunities, diagnostics and passed checks.

What every audit checks

One report with all on-page checks.

• Overview and issues summary
• Title, meta description, headings
• Top 10 keywords and keyword density
• Content breakdown and readability
• Images, internal and external links
• Load speed, mobile, usability and technical checks
• Page screenshot

GEO audit (ready for AI search) New

Checks if a page is ready to be quoted by ChatGPT, Gemini and Google AI Overviews: schema, FAQ, author and trust signals, llms.txt, AI crawlers allowed and clear answers.

Local SEO audit New

Checks name, address and phone on the site, LocalBusiness schema, location pages and the map, so local businesses show up in their area.

Audits in 12 languages

Run and send reports in your client's language.

Audit history and trash

Every audit is saved per client. Re-run an audit to see what improved, and restore deleted audits from the trash.

Fair monthly limits Add-on

Audits reset every month. Need more? Add an audit pack any time.

Your logo, colours and company details

Upload your logo, set your brand colour and add your company name, address, phone and website. They appear on every PDF and email.

Choose report sections

Turn sections on or off so each report shows exactly what your client needs.

Share by email, download or print

Email the report from the app, download the PDF or share a link.

Send from your own email (SMTP)

Connect your own mail server so reports and lead emails come from your domain. Test the connection in one click.

Email templates

Edit the emails your clients and leads receive, with placeholders such as client name, website and score.

Custom domain On request

Show the app and shared reports on your own domain.

Embeddable audit forms

Add a free-audit form to any website with one line of code. Unlimited forms on every plan.

Four form styles

Show the form as a box inside a page, a popup, a slim bar at the top or bottom, or a full-screen takeover.

Custom form fields

Ask for name, email, phone, website, keyword and a terms checkbox.

After-submit action

Show the report on screen, email it to the visitor, or send them to a page you choose.

Unlimited leads

Every submission is saved as a lead with the audit attached, on every plan.

Instant lead notification

Get an email the moment a new lead arrives.

Branded thank-you email

The visitor receives a thank-you email with your brand and their report.

Lead management

Search, filter and tag leads, see their audit and source, and export to CSV.

GDPR consent fields

Add a consent checkbox and keep a record of it with each lead.

Leads from advanced audits Growth add-on, included on Scale and Enterprise

Offer visitors the deeper Lighthouse report as a lead magnet.

Mailchimp Essential and up

Add new leads to a Mailchimp audience automatically.

Brevo Essential and up

Send new leads to a Brevo list.

Constant Contact Scale and up

Sync new leads to Constant Contact.

Webhook Enterprise

Send every lead to any app with a webhook.

Zapier Enterprise

Connect leads to thousands of apps through Zapier.

API keys

Create API keys for your own tools. Keys are shown once and then only by their last 4 characters.

Dashboard

See audits, leads, rankings and chats across all clients at a glance, with trends for the last 30 days.

Client pages

Each client has its own overview, audits, keywords, leads, chatbot and settings tabs.

Business address and second location New

Save the client's address and an optional second location for local SEO and map scans.

Brand colour per client

Pick a colour from the palette or type any colour code, so each client is easy to spot.

Health score

A single score per client that shows if their SEO is getting better or worse.

Search everything

Find any audit, client or lead from the search bar (Ctrl K).

Four report types New

Onboarding, Summary, Monthly and Complete, for every stage of the client relationship.

Onboarding report for the CEO New

A kick-off report: where the business stands in 5 numbers, competitors, where customers come from, the biggest opportunities with expected extra leads, and a 90-day plan.

AI summary by Google Gemini New

A short, plain-English summary of what happened and what to do next, written by Google Gemini. You can edit it before sending.

Alerts New

We watch every client: a sudden drop in traffic, a keyword falling out of the top 10, or a jump in leads. You get an email and the report explains the likely reason.

Quick wins and problem lists

Keywords on positions 8–20 that can reach page one, pages with a low click rate, and pages or keywords that lost traffic.

All data in one report

SEO Audit Software data (audits, rankings, leads, chats), Google Search Console, Google Analytics 4, Google Business Profile, backlinks and Core Web Vitals.

Scheduled sending

Send reports automatically every week or month, or send one now. See the history of every report sent.

Your brand on every report

Your logo, colours and name, with clear charts and a PDF that looks good printed.

More client reports Add-on

Add more client websites with reports any time.

Connect with Google, read-only

Your client signs in with Google and picks the property. We only read data and never change anything.

Search Console

Clicks, impressions, click rate and position; top queries and pages; Discover; drops by date range; and how the client’s Instagram, YouTube, TikTok and X posts do in Google Search.

Google Analytics 4

Traffic, change versus the previous period, channels, landing pages and key events such as leads and sales.

Google Business Profile

Calls, direction requests, website clicks and searches for the client's business listing.

Keyword ideas from Search Console

Queries the client already appears for, ready to track or target.

Sign in with Google

Log in to the app with your Google account.

Keywords included in every plan

Every plan includes tracked keywords, updated weekly in 1 location. How many depends on your plan.

Extra keywords, locations and devices Add-on

Add as many keywords and locations as you need, on desktop, mobile or both. Tracked keywords = keywords × locations × devices. Extra keywords update weekly, or daily with the add-on below.

Daily updates for extra keywords Add-on

Choose daily updates for your extra keywords to see a rise or drop the next morning. The price per 100 keywords depends on your plan.

Websites and competitors

Track rankings for many websites and compare each one with competitor websites, keyword by keyword.

Ranking changes

See which keywords went up or down and by how much since the last check.

Local map scans New

A 5 × 5 grid shows where the business ranks on Google Maps around its address, for one keyword. Use the main address or the second location.

Top 1,000 backlinks per website

Every month we review the top 1,000 backlinks for each client website.

New and lost links

See which links were gained or lost since the last check.

Referring domains and anchors

Referring domains, follow and nofollow links, and the anchor texts used.

Disavow list

Mark bad links and download a disavow file for Google.

CSV export

Download the full link list as CSV.

Weekly updates and extra websites Add-on

Check backlinks weekly instead of monthly, or add more websites.

Keyword research

Search volume, related keywords and questions people ask for any keyword and country.

Backlink lookups for any site

Check the backlink profile of any website, such as a prospect or a competitor.

Save to tracking

Add keywords from research to keyword tracking in one click.

AI visibility checks New

We ask ChatGPT, Gemini and Perplexity questions about the client's services and show whether the brand is mentioned or cited.

Mention rate over time New

Track how often the brand appears in AI answers, month by month.

Questions you choose New

Use the suggested questions or write your own for each client.

GEO audit New

Page-level checks that make content easier for AI search to quote (see SEO audits).

Full site crawl New

Crawls up to 1,000 pages per site, respecting robots.txt, and lists every page with its issues.

Broken links and missing tags New

Find broken links, missing titles and descriptions, duplicate content, slow pages and more.

Crawl queue New

One crawl runs at a time per account; crawls for other websites wait in line and start automatically.

Page monitoring New

Watch important pages and get a change log when their title, content or status changes.

Crawl history New

Compare crawls to see what was fixed and what is new.

Answers from your website, with sources New

The chatbot reads the website and answers visitors with links to the source page.

Files, documents and FAQ New

Upload PDFs, price lists, brochures and manuals, and add your own FAQ answers (used first), so the chatbot knows more than the website says.

Website forms New

Contact, quote, support and call-back forms for the website. Every submission becomes a lead in the inbox.

Any language New

Visitors can chat in their own language.

Lead capture New

Collect name, email and phone with an email check, and send hot leads to your team.

Talk to a person New

Visitors can ask for a person; the chat goes to your team or to an enquiry form.

Locked topics New

Choose topics the AI never answers, such as prices; those chats always go to your team.

Shared inbox New

Read and answer all chats in one inbox with notes and tags, under your own brand.

Chat design New

8 templates, your colours and your logo.

Use your own AI key New

Use your Gemini, OpenAI or Anthropic key; those chats do not count against your limit.

Proactive messages and alerts Growth and up

Exit-intent messages, reply by email, and email and Telegram alerts.

Chat analytics and unanswered questions Growth and up

Conversations per day, when visitors ask most and what to do next, plus a list of questions the chatbot could not answer: great ideas for new SEO content.

Live takeover and idea mode Scale and up

Jump into a chat yourself, and let the bot suggest ideas from your products or services.

Routing, reports and backup AI Enterprise

Share chats between team members, in-depth chat reports, answers from 3 websites, a webhook for leads and a backup AI.

Your client’s name in the chatbot Enterprise

Your client’s or agency’s name in the inbox and emails, not ours.

More conversations Add-on

Add more conversations any time.

Team members

Invite your team to work on audits, clients, reports and chats. Resend or cancel an invite any time.

Roles

Owner: everything including billing. Admin: everything except billing. Member: does the work, reads settings.

Several accounts

Work for more than one agency? Switch between accounts from the sidebar.

Notifications

Choose which emails you get, and send yourself a test notification.

Extra team members Add-on

Add more team members any time, billed per seat.

14-day free trial

Try every feature with sample data, no card needed.

Build your plan

Add keywords, backlink websites, audit packs, conversations, client reports and team members to any plan, and see the price before you pay.

Monthly, quarterly or yearly

Pay monthly, quarterly or yearly; longer billing periods cost less. See the pricing page.

PayPal or card

Pay with PayPal, or by card and other methods through PayPro Global. Invoices are in the app.

Upgrade any time

Upgrades start at once and you only pay the difference for the rest of the period.

Existing customers keep their price

If you are already a customer, your current plan and price stay the same.

Read-only Google access

We only ask for read access to Search Console, Analytics and Business Profile.

Your data stays separate

Every account's data is kept apart; team members only see the account they belong to.

GDPR friendly

Consent fields on forms, lead export and account deletion on request.

Fast app

Pages load in about a second, scoring 90+ on Google Lighthouse.

In-app AI support New

Ask the support chatbot anything about your account, plans or how to do something; it knows your account and answers at once.

Priority support Enterprise

Faster answers from our team.