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Keyword research for agencies

Keyword Research Tool for SEO Agencies

Find the keywords your clients’ customers search for. See search volume, keyword difficulty, cost per click, search intent and a 12-month trend, get related ideas and questions, and add the best terms to rank tracking in one click.

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No credit card. Preview keyword research with sample data in the 14-day free trial.

  • 5metrics for every keyword
  • 12-monthsearch trend
  • By URLor by keyword
  • 1 clickto keyword tracking
What it is

Keyword research built into your SEO workflow

Good SEO starts with the right keywords: terms people actually search for, that the site can realistically rank for and that bring the right visitors. Keyword research gives you the numbers to choose them, instead of guessing.

Search by keyword to explore a topic, or by URL to see what a page or a competitor already ranks for. Then send the best terms straight to the client’s keyword project, so research turns into tracked rankings and reports.

What you get for every search

  • Monthly search volume in the country you pick
  • Keyword difficulty from 0 to 100
  • Cost per click, the Google Ads average
  • A 12-month search trend
  • Search intent, such as commercial or informational
  • Related keyword ideas and the questions people ask
  • Add to keyword tracking in one click
How it works

Research keywords in 4 steps

  1. Choose how to search

    Open Keyword research and pick By keyword to explore a topic, or By URL to see what a page ranks for.

  2. Enter it and pick the market

    Type the keyword, or the page or domain, and choose the country and language.

  3. Compare the ideas

    Switch between Related and Questions, filter the list and sort by volume, difficulty, CPC or position.

  4. Track the best ones

    Select the keywords you want, click Add to keyword tracking and pick the client’s project.

Step-by-step help: research keywords

Features

Keyword research features

The data you need to pick keywords for a page, a content plan or a new client.

Search volume and trend

Average monthly searches in the chosen country, with a 12-month trend that shows seasonal peaks and rising topics.

Keyword difficulty

A score from 0 to 100, labelled Easy, Medium, Hard or Very hard, so you can match keywords to the strength of the site.

Cost per click

The average Google Ads cost per click shows what a keyword is worth to advertisers, a strong clue for commercial value.

Search intent

See whether people want to buy, compare or learn, and match each keyword to the right type of page.

Related ideas and questions

Related keyword ideas and the questions people ask, each with volume, difficulty, CPC, trend and intent.

Research by URL

Enter a page or domain to see the keywords it ranks for, with positions and how many are in the top 10.

Use the data

How to read keyword research metrics

Use the metrics together. A keyword with good volume, a difficulty the site can handle and the right intent is a better target than the biggest number on the list.

Keyword research metrics and how to use them
MetricWhat it tells youHow to use it
Search volumeAverage searches a month in the chosen countryPrioritise terms with real demand, and check the 12-month trend for seasonality
Keyword difficultyHow hard the top results are to reach, from 0 to 100Start newer sites on Easy and Medium terms, and build toward Hard ones
Cost per clickWhat advertisers pay for a click in Google AdsA high CPC usually means buyers: good targets for service and product pages
Search intentWhat the searcher wants, for example to buy or to learnMatch commercial terms to service pages and questions to guides or FAQs
Position (by URL)Where the page ranks for the keyword todayTerms just outside the top 10 are often the fastest wins
Client reports

From research to rankings in your client reports

Keywords you add to tracking from research are checked on Google and show up in the client’s white label reports, so the client sees the results of the keywords you chose.

  • Rank tracking page: how many tracked keywords are in the top 3 and top 10
  • Keywords that moved up and moved down, with the old and new position
  • Search Console clicks, impressions and top queries, when the client’s Search Console is connected
  • Sent weekly or monthly from your own email, with your logo

Research results themselves stay in the app. Agency rank tracker · SEO report generator

Who it’s for

Who uses the keyword research tool

SEO agencies

Pick target keywords for every client page and turn them into tracked rankings in the same app.

Content teams

Plan articles around the questions people ask, with volume and difficulty for each one.

Freelancers

Show a new client which keywords their competitors rank for, and where the quick wins are.

Local SEO specialists

Find service keywords with commercial intent, then check them on the map with a map scan.

Pricing

Keyword research on Scale and Enterprise

Keyword research is included on the Scale and Enterprise plans, with a monthly number of searches. Other plans and the free trial can preview it with sample data.

See plans and pricingKeyword research features

Keyword research tool FAQs

What is a keyword research tool?

A keyword research tool shows how many people search for a term, how hard it is to rank for it and what it is worth, and suggests related keywords. Agencies use it to choose the keywords a page should target, plan new content and find the terms worth tracking for a client.

Which metrics does the keyword research show?

For each keyword: monthly search volume, keyword difficulty, cost per click (the Google Ads average), a 12-month trend and the search intent. You also get related keyword ideas and the questions people ask, each with volume, difficulty, CPC and intent.

What does keyword difficulty mean?

Keyword difficulty is a score from 0 to 100 that estimates how hard it is to reach the top results for a keyword. Under 30 is shown as Easy, 30 to 54 as Medium, 55 to 74 as Hard and 75 or more as Very hard. Pages on a newer or smaller site do best with the easier terms first.

Can I see the keywords a competitor’s page ranks for?

Yes. Choose By URL and enter a page or a domain. You see the keywords it ranks for, with the position, search volume, difficulty, CPC and intent of each one, and how many of them are in the top 10.

Which plans include keyword research?

Keyword research is included on the Scale and Enterprise plans, with a monthly number of searches that resets on your billing date. Other plans and the 14-day free trial can preview it with sample data. See the pricing page.

How do I track the keywords I find?

Select the ideas you want, click Add to keyword tracking and pick the client’s keyword project. The first positions arrive in a few minutes, and the keywords then appear in the project’s rankings and in your client reports.

Find the keywords worth ranking for

Start a 14-day free trial with no credit card. Preview keyword research and track the terms you choose.

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