SEOptimer Alternative: White-Label Audits and Lead Gen
Evaluating a SEOptimer alternative for your digital agency? Compare SEO Audit Software with SEOptimer on in-depth 179-point audits, custom white-label reports, lead capture, and client reporting.
Prices and features as listed on each vendor’s website on 22 Oct 2026; they may change.
SEOptimerSEOptimer pricing vs SEO Audit Software: monthly and yearly
SEOptimer offers 25% off on yearly billing. Our current prices, including quarterly and yearly billing, are on the pricing page.
| Plan | Monthly | Yearly | White label | Lead forms |
|---|---|---|---|---|
| SEO Audit Software (5 plans) | See current plans and prices | Yes | Unlimited | |
| SEOptimer Starter | $29 | $261 ($21.75 a month) | No | No |
| SEOptimer Pro | $39 | $351 ($29.25 a month) | Yes | No |
| SEOptimer Max | $59 | $531 ($44.25 a month) | Yes | Yes (limit not listed) |
Prices and features as listed on each vendor’s website on 22 Oct 2026; they may change; see our transparent pricing plans.
What SEOptimer does better
- Rank tracking on Google, Bing and mobile on every plan. We track Google only.
- A white label custom domain included on Pro and Max. Ours is on request.
- An AI article writer: 20 / 40 / 80 articles a month.
- Task and progress management on every plan.
- Reports in 15 languages (we have 12).
- Keyword research and backlink lookups on every plan. Ours start on Scale.
Not confirmed: daily rank updates (SEOptimer’s pages don’t list the update frequency). The API on Pro and Max is a testing quota; the full API is a paid add-on.
What SEO Audit Software does better
- White label reports on every plan (SEOptimer: from $39, on Pro and Max only).
- Unlimited embeddable lead capture widgets and leads on every plan (SEOptimer: Max only).
- Client reports from Search Console, GA4 and Business Profile, with an AI summary by Google Gemini and alerts.
- An AI chatbot that turns website visitors into leads, on every plan.
- Advanced audits with Google Lighthouse, site crawl and page change monitoring.
- AI visibility tracking over time in ChatGPT, Gemini and Perplexity.
- Lead sync with Mailchimp and Brevo, and sending from your own email (SMTP).
Every feature: SEO Audit Software vs SEOptimer
All 109 features from our feature list, compared with SEOptimer’s Starter, Pro and Max plans. “Not listed” means SEOptimer’s public pages don’t state it.
| Feature | SEO Audit Software | SEOptimer (Starter / Pro / Max) |
|---|---|---|
| SEO audits | ||
| Keyword Score | Every plan | Target keywords in audits on Pro and Max |
| Web Page Audit | Every plan | SEO audits on every plan |
| Keyword Score + and Web Page Audit + | Growth and up | Not listed |
| What every audit checks | Every plan | SEO audits on every plan (check lists differ) |
| GEO audit (ready for AI search) | Every plan (new) | 10 a month on Pro and Max |
| Local SEO audit | Every plan (new) | 10 a month on Pro and Max, plus 10 Google Business Profile audits |
| Audits in 12 languages | Every plan | 15 languages on Pro and Max Better |
| Audit history and trash | Every plan | Not listed |
| Fair monthly limits | Add-on | Not listed |
| Page audits a month | Every plan; limit depends on plan (see pricing) | See rows above |
| Advanced audits (+) a month | Growth and up; limit depends on plan (see pricing) | See rows above |
| White label reports | ||
| Your logo, colours and company details | Every plan | Custom branding on Pro and Max |
| Choose report sections | Every plan | Choose sections on Pro and Max |
| Share by email, download or print | Every plan | PDF downloads on Pro and Max |
| Send from your own email (SMTP) | Every plan | Not listed |
| Email templates | Every plan | Not listed |
| Custom domain | On request | Included on Pro and Max Better |
| Lead generation | ||
| Embeddable audit forms | Every plan | Max only |
| Four form styles | Every plan | Design and behaviour settings on Max |
| Custom form fields | Every plan | GDPR fields on Max; other fields not listed |
| After-submit action | Every plan | Not listed |
| Unlimited leads | Every plan | Max; lead limit not listed |
| Instant lead notification | Every plan | Leads sent to email on Max |
| Branded thank-you email | Every plan | Max |
| Lead management | Every plan | Search, sort and export leads on Max |
| GDPR consent fields | Every plan | Max |
| Leads from advanced audits | Growth add-on, included on Scale and Enterprise | Not listed |
| Lead sync and integrations | ||
| Mailchimp | Essential and up | Not listed |
| Brevo | Essential and up | Not listed |
| Constant Contact | Scale and up | Not listed |
| Webhook | Enterprise | Max |
| Zapier | Enterprise | Max |
| API keys | Every plan | API testing quota (50) on Pro and Max; full API from $100 a month |
| Client workspace | ||
| Dashboard | Every plan | Not listed |
| Client pages | Every plan | Not listed |
| Business address and second location | Every plan (new) | Not listed |
| Brand colour per client | Every plan | Not listed |
| Health score | Every plan | Not listed |
| Search everything | Every plan | Not listed |
| Client reports | ||
| Four report types | Every plan (new) | Report templates: 3 on Pro, 6 on Max |
| Onboarding report for the CEO | Every plan (new) | Not listed |
| AI summary by Google Gemini | Every plan (new) | Not listed |
| Alerts | Every plan (new) | Backlink email alerts on Pro and Max |
| Quick wins and problem lists | Every plan | Keyword recommendations on every plan |
| All data in one report | Every plan | Not listed |
| Scheduled sending | Every plan | 10 schedules on Pro, 50 on Max |
| Your brand on every report | Every plan | Pro and Max |
| More client reports | Add-on | Not listed |
| Client websites with reports | Every plan; limit depends on plan (see pricing) | See rows above |
| Google Search Console, Analytics and Business Profile | ||
| Connect with Google, read-only | Every plan | Not listed |
| Search Console | Every plan | Not listed |
| Google Analytics 4 | Every plan | Not listed |
| Google Business Profile | Every plan | Business Profile audits (10 a month on Pro and Max), not profile data |
| Keyword ideas from Search Console | Every plan | Not listed |
| Sign in with Google | Every plan | Not listed |
| Keyword tracking and map scans | ||
| Keywords included in every plan | Every plan | 20 / 100 / 250 keywords |
| Extra keywords, locations and devices | Add-on | Rank Tracking API from $50 a month |
| Daily updates for extra keywords | Add-on | Not listed |
| Websites and competitors | Every plan | Not listed |
| Ranking changes | Every plan | Weekly email digest on Starter |
| Local map scans | Every plan (new) | Not listed |
| Included keywords (weekly) | Every plan; limit depends on plan (see pricing) | See rows above |
| Websites in rank tracking | Every plan; limit depends on plan (see pricing) | See rows above |
| Competitors | Every plan; limit depends on plan (see pricing) | See rows above |
| Locations | Every plan; limit depends on plan (see pricing) | See rows above |
| Map scans a month | Every plan; limit depends on plan (see pricing) | See rows above |
| Backlinks | ||
| Top 1,000 backlinks per website | Every plan | Backlink lookups: 25 / 50 / 150 |
| New and lost links | Every plan | Monitoring of 3 / 10 sites on Pro and Max, with alerts |
| Referring domains and anchors | Every plan | Not listed |
| Disavow list | Every plan | Not listed |
| CSV export | Every plan | Not listed |
| Weekly updates and extra websites | Add-on | Not listed |
| Websites included | Every plan; limit depends on plan (see pricing) | See rows above |
| Backlinks reviewed a month | Every plan; limit depends on plan (see pricing) | See rows above |
| Keyword research and backlink lookups | ||
| Keyword research | Every plan | 25 / 100 / 250 searches, on every plan Better |
| Backlink lookups for any site | Every plan | 25 / 50 / 150 lookups, on every plan Better |
| Save to tracking | Every plan | Not listed |
| Keyword research searches a month | Scale and Enterprise; limit depends on plan (see pricing) | See rows above |
| Backlink lookups a month | Scale and Enterprise; limit depends on plan (see pricing) | See rows above |
| AI visibility and GEO | ||
| AI visibility checks | Every plan (new) | GEO audits only (10 a month on Pro and Max); separate GEO product from $29 |
| Mention rate over time | Every plan (new) | Not listed |
| Questions you choose | Every plan (new) | Not listed |
| GEO audit | Every plan (new) | 10 a month on Pro and Max |
| AI visibility checks a month | Every plan; limit depends on plan (see pricing) | See rows above |
| Site crawl and page monitoring | ||
| Full site crawl | Every plan (new) | 4 / 10 / 50 crawls a month; pages per crawl not listed |
| Broken links and missing tags | Every plan (new) | Not listed |
| Crawl queue | Every plan (new) | Not listed |
| Page monitoring | Every plan (new) | Not listed |
| Crawl history | Every plan (new) | Not listed |
| AI chatbot | ||
| Answers from your website, with sources | Every plan (new) | Not listed |
| Files, documents and FAQ | Every plan (new) | Not listed |
| Website forms | Every plan (new) | Not listed |
| Any language | Every plan (new) | Not listed |
| Lead capture | Every plan (new) | Not listed |
| Talk to a person | Every plan (new) | Not listed |
| Locked topics | Every plan (new) | Not listed |
| Shared inbox | Every plan (new) | Not listed |
| Chat design | Every plan (new) | Not listed |
| Use your own AI key | Every plan (new) | Not listed |
| Proactive messages and alerts | Growth and up | Not listed |
| Chat analytics and unanswered questions | Growth and up | Not listed |
| Live takeover and idea mode | Scale and up | Not listed |
| Routing, reports and backup AI | Enterprise | Not listed |
| Your client’s name in the chatbot | Enterprise | Not listed |
| More conversations | Add-on | Not listed |
| Chatbots (websites) | Every plan; limit depends on plan (see pricing) | See rows above |
| Conversations a month | Every plan; limit depends on plan (see pricing) | See rows above |
| Files and documents | Every plan; limit depends on plan (see pricing) | See rows above |
| Website forms | Every plan; limit depends on plan (see pricing) | See rows above |
| Team and workspace | ||
| Team members | Every plan | No users on Starter; 3 on Pro, 6 on Max |
| Roles | Every plan | User management on Pro and Max |
| Several accounts | Every plan | Not listed |
| Notifications | Every plan | Not listed |
| Extra team members | Add-on | Not listed |
| Team members (owner included) | Every plan; limit depends on plan (see pricing) | See rows above |
| Plans and billing | ||
| 14-day free trial | Every plan | 14 days (add-ons not in the trial) |
| Build your plan | Every plan | Add-ons: GEO, Local SEO, audit API, rank tracking API |
| Monthly, quarterly or yearly | Every plan | Monthly or yearly (25% off); quarterly not listed |
| PayPal or card | Every plan | Not listed |
| Upgrade any time | Every plan | Not listed |
| Existing customers keep their price | Every plan | Not listed |
| Security, privacy and speed | ||
| Read-only Google access | Every plan | Not listed |
| Your data stays separate | Every plan | Not listed |
| GDPR friendly | Every plan | GDPR fields on lead forms (Max) |
| Fast app | Every plan | Not listed |
| Support | ||
| In-app AI support | Every plan (new) | Not listed |
| Priority support | Enterprise | Not listed |
| SEOptimer features not in our feature list | ||
| Bing rank tracking | Google only | Google, Bing and mobile on every plan Better |
| AI article writer | Not offered | 20 / 40 / 80 articles a month Better |
| Task and progress management | Not offered | Every plan Better |
| SEO Toolbox | Not offered | Every plan |
Prices and features as listed on each vendor’s website on 22 Oct 2026; they may change.
Switch from SEOptimer in about 10 minutes
Start free
Sign in with Google for the 14-day trial. No credit card.
Add your brand
Upload your logo and colours and add your company details.
Add clients and keywords
Add your client websites and copy in the keywords you track today.
Swap the audit form
Replace SEOptimer’s embed code with our one-line audit form, then connect Search Console and GA4 for client reports.
Our honest opinion
SEOptimer is a solid, simple audit tool. If you want Bing rank tracking, an AI writer and a white label custom domain in one package, and you only need the lead form on its $59 plan, SEOptimer is a good choice.
If you are an agency seeking modern automated website audit software with white label reports, lead forms on every plan, and client reports built from Google data, SEO Audit Software is the better fit. Compare our current plans on the pricing page.
Analysed on 22 Oct 2026 · data from each vendor’s website
SEOptimer alternative: frequently asked questions
Is SEO Audit Software cheaper than SEOptimer?
It depends on the plan you need. SEOptimer costs $29 a month for Starter, $39 for Pro and $59 for Max, and white label reports start on Pro. SEO Audit Software includes white label reports and lead forms on every plan. See our current prices on the pricing page.
Does SEOptimer include white label reports?
Yes, on Pro ($39) and Max ($59), not on Starter. SEO Audit Software includes white label PDF reports on every plan.
Does SEOptimer have an embeddable lead generation form?
Yes, on the Max plan ($59 a month). SEO Audit Software includes unlimited embeddable audit forms and leads on every plan.
Does SEOptimer have daily rank tracking?
SEOptimer’s pricing page doesn’t list the update frequency; Starter gets a weekly email digest. SEOptimer tracks Google, Bing and mobile. SEO Audit Software includes weekly updates and offers daily updates as an add-on, on Google desktop and mobile.
Which is better for client reporting?
SEO Audit Software builds client reports from Search Console, GA4 and Business Profile with an AI summary by Google Gemini. SEOptimer’s public pages don’t list Search Console or GA4 reporting; its reports are audit reports with templates and schedules.
Can I try SEO Audit Software for free?
Yes. Sign in with your Google account for a 14-day free trial. No credit card is required.
Sources
Prices and features as listed on each vendor’s website on 22 Oct 2026; they may change.
| Tool | Source pages (read-only) | Checked |
|---|---|---|
| SEO Audit Software | Pricing and features | 22 Oct 2026 |
| SEOptimer | www.seoptimer.com/pricing/ www.seoptimer.com/keyword-tracking-tool/ www.seoptimer.com/white-label/ www.seoptimer.com/geo-audit/ www.seoptimer.com/bing-rank-tracker/ www.seoptimer.com/mobile-rank-tracking/ www.seoptimer.com/seo-lead-generation-tool/ | 22 Oct 2026 |