How SEO Audit helps to Improve Google Rankings

How to do On-page SEO Audit and fix all technical issues

20 Jan 2022 Audit

You may have heard that SEO potentially takes 9 to 18 months to show results for a fresh new website. But some SEO mistakes can delay this process even further.

There are 200+ ranking algorithms. And each algorithm carries a weight to boost your Google rankings.

To find out whether your website follows all the critical Google Algorithms. And to know and solve all the SEO errors you need to do an SEO Audit.

Doing regular SEO Audits help you to achieve major SEO milestones. Consistent audits ensure consistent results.

On that note let’s dive into the technical SEO Audit checklist that you can do to boost your Google Rankings in 2022.

Before starting there are few things you need to remember.

  • Do you have the in-house expertise to improve your SEO?
  • How well does your competition perform in terms of SEO?
  • What is the current state of your site?
  • What are you attempting to gain from an SEO audit?

Now, let’s find out the checklist to cover for a proper technical SEO Audit.

1Find out your Website’s Strategic Objectives
2Find out the website Indexing and Crawling Issue
3Find out the Robots.txt files to resolve Technical SEO Issues
4Find out the Loading Speed
5Check the site’s Mobile-Friendliness
6Find and Fix the Orphan Pages
7Improve your Site Structure
8Check out your Competitors
9Target the Right Keywords
10Analyze Website Traffic Growth
11Crawl your Website and Improve On-Page SEO Issues
12Analyze the Backlink Profile
13Detecting and Fixing Broken Links
14Detecting the Content Gap
15Optimize your UX
16Monitor Progress of Site Audit Results & Track Keyword Performance

Before going through each of the checklists, first, begin with the lighter part.

What is an SEO Audit?

An SEO audit is a process of assessing your website’s performance on search engines.

It is an excellent approach to develop practical plans to outperform your competition. Identify possibilities inside your website. Identify and address all the technical issues. In the end, develop better client experiences.

Technical SEO audits, on-page SEO audits, and off-page SEO audits all should be performed on a regular basis.

How SEO Audit identify website issues

While moving forward with the technical SEO Audit you will discover the improvement areas. By optimizing and resolving, you can readily boost performance.

You can not resolve all issues in one go. But by doing SEO Audits you will have a vast idea of what’s going wrong with your website. And then design a plan accordingly.

There are three most important elements that need to be considered during a technical SEO Audit:

  • Content, Images, Keywords, Heading Tags (Front-end components)
  • Hosting, Indexing (Back-end components)
  • Link quality and other external resource analysis

There are many important factors involved that need to be examined during Technical SEO Audit, other than crawling and indexing.

Such as,

  • Page Speed
  • Mobile-friendliness
  • Crawl errors
  • Link health
  • URL Structure
  • Duplicate Content
  • Canonical Tags
  • Site Structure
  • URL Structure
  • XML Sitemaps
  • 404 pages
  • 301 redirects

When performing a technical SEO audit, avoid over-optimizing. Too many changes can sometimes do more damage than good to your SEO rankings.

Why do we need to do a Technical SEO Audit?

Doing a technical SEO audit is important since it helps search engines better analyze and categorize your website. In return, it helps to rank you better for the relevant search queries and receive relevant traffic.

It helps to find out the issues that prevent search engines from crawling and indexing your site.

It doesn’t matter how well-inputted your contents are. If your site is not performing well. You’ll be the loser of a hell of a lot of traffic.

Without it, your site may be facing crawling and indexing issues. Although your site is discoverable. Still, there are loading issues, user-experience issues, and complex navigation. And that is enough to be detrimental to your image online.

Testing all of the technical parameters on a regular basis helps you detect and correct them quickly.

Moreover, there’s no hard and fast rule about how to do a Technical SEO Audit correctly.

Hence the steps outlined here are comprehensive.

Before jumping on the SEO Audit, let’s do a quick SEO Score Check.

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