Page Title Best Practice

Matt Cutts explains how Google generates snippets and titles in search results.

If you want to optimize your websites, you should understand the key elements of the web page. One of the most important elements is the page title, which accurately describes a page’s content and shows up at the top of browser’s window. Search engines use page titles to recognize what information the web page contains. Every page title must be relevant to the page content. When users search any word on a search engine like Google, they see the page title at first and click on the page they are interested in.

What is the best practice of writing Page Title?

How to writing good page titles that catch users’ eye immediately and make them want to click to your page.

A good page title should include focus keyword which is used in your page content. So if the user performs a query including the keywords, search engines will highlight the keyword when they display the keyword in the search results. The more focus keywords you use in your title, the more likely you will have a high click-through rate. Also, page title length should not be too long or too short. Usually, the length is between 50-60 characters. You can use the brand name at the end of a title tag to improve brand awareness. If users search keyword and find your page on Google, they could see your brand name and remember it.

If you want to attract more users to click on your page, you should know what your users are looking for or what they care about. You can get some ideas by using keyword research tools to find out organic search keywords with high click rates. So you would know what your audiences are interested in and use the words in your title.

Page title optimization is important for every SEO. If you want to make your web page rank well on the search engine, you should spend more time writing a good page title.

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