The AI Chatbot That Turns Website Questions Into Leads

What HolaReply is

HolaReply is an AI chatbot for lead generation, built for business owners and the agencies that look after their websites. It reads the pages you already publish, your knowledge base and any files you upload, then answers visitor questions from that material alone. When it doesn’t have an answer, it says so and hands the conversation to a person. HolaReply is made by SEO Agency Inc, the team behind SEO Audit Software, so it is built with the same focus on helping agencies win and keep clients.

How it works

1. Add your website. Paste one line of code, install the Shopify version, or add the free WordPress plugin.
2. It reads your public pages. HolaReply learns from your own content, plus any knowledge base articles and files you choose to add.
3. It answers and shows the source. Every reply includes an “Answered from” note, so visitors and your team can see exactly which page the answer came from.

How to get the best answers from day one

Because HolaReply answers only from your content, the quality of its answers follows the quality of your pages. A little preparation goes a long way:

• Cover the basics on your site. Make sure opening hours, delivery areas, returns, service areas and contact details are written on a public page, not only in your head.
• Turn repeated emails into FAQs. If your team answers the same question every week, add it to a FAQ page or knowledge base article so the chat can answer it too.
• Upload the documents you already use. Price sheets you are happy to share, product guides and onboarding PDFs can be added as files.
• Lock what needs a person. Decide early which topics should always go to your team, such as custom quotes or contract terms.
• Read the unanswered-questions report every week. It shows what visitors asked that your content couldn’t answer. Each gap you fill makes the chat more helpful and gives you a new idea for a page.

Agencies can run this checklist as part of onboarding a new client, alongside the first SEO audit. The audit finds technical and on-page issues; the chat setup finds the questions customers ask that the website never explains.

Why “never makes things up” matters

A chatbot that invents an answer can do more harm than having no chatbot at all. A wrong delivery date, a made-up discount or an incorrect product detail costs trust, and often the sale. Many general-purpose bots fill gaps with confident guesses because they draw on the whole internet, not on your business.

HolaReply is built the other way round. It is an AI chatbot for your website that only uses what you have published. If the answer isn’t in your content, it tells the visitor honestly and offers to connect them with someone on your team. You can also lock sensitive topics, such as prices, contracts or allergens, so those questions always go to your sales or support staff instead of the AI.

• Answers come only from your pages, knowledge base and files.
• Each answer shows where it came from.
• “I don’t know” leads to a real person, not a guess.
• Locked topics are always handled by your team.

Every question becomes a lead

Most website visitors leave without filling in a form. A chat window catches them at the moment they have a question, which is often the moment they are closest to buying. HolaReply’s lead capture is designed so that no enquiry slips through:

• If the AI can’t help, the enquiry still reaches your team, with the visitor’s question attached.
• Email typos and throwaway addresses are caught before the lead is saved, so your follow-ups actually arrive.
• All conversations land in one Desk, a shared inbox where any team member can pick up a chat and take over from the AI.
• Notifications and saved replies help your team respond quickly, even during busy hours.

For agencies that already use SEO Audit Software’s embeddable audit forms, this adds a second way to capture leads on the same client website: the audit form for visitors who want a report, and the chat for visitors who want an answer.

Works on any platform

Features at a glance

• Replies in 30 languages, in whatever language the visitor writes, including right-to-left languages.
• Answers only from your website, knowledge base and uploaded files.
• “Answered from” source notes on every reply.
• Locked topics for prices, contracts, allergens or anything else you choose.
• Lead capture with email checks, so no enquiry is lost.
• One Desk: a shared inbox, human takeover, notifications and saved replies.
• Product cards with a picture, price and link inside answers.
• 8 ready-made chat templates that match your brand colour and font, with a live preview while you set up.
• Automatic tone that adapts to each visitor, whether they are formal, casual or upset, plus Professional, Friendly and Playful styles.
• Proactive messages on the pages you choose.
• Reports on unanswered questions, leads, sales, team response speed and your busiest hours.
• Privacy by design: names, emails and phone numbers are never sent to the AI, and the chat uses no cookies.
• A chat button of about 5 KB that loads after the page.
• Your choice of AI: HolaReply AI, or your own Gemini, OpenAI or Claude key.

Built for agencies

If you manage websites for clients, HolaReply can become part of your service rather than another tool to babysit. The Business plan includes a white label AI chatbot, so the chat carries your client’s brand, not ours. You can route chats to the right people on your team, and one chat can answer from up to three websites that the same owner runs. The Business plan also adds a second AI as a backup.

It pairs naturally with SEO Audit Software. On the same client website you can run an embedded SEO audit form that turns visitors into audit leads, and a chat that turns questions into conversation leads. Both feed your pipeline, and both make your agency look more useful to the client every month.

• White label branding on the Business plan.
• Chat routing across your team.
• One chat that answers from up to 3 websites.
• A backup AI so answers keep flowing.

Does a chatbot help SEO?

An honest answer: a chatbot does not make a page rank on its own, and we won’t claim it does. What it can do is support the work that does help. The unanswered-questions report shows exactly what visitors ask that your website doesn’t explain yet. Those gaps are ready-made ideas for new pages, FAQs and blog posts. And when visitors get a useful answer on the page instead of hitting the back button, they have a better experience on your site. Use the chat as a research tool for your content plan, not as a ranking shortcut.

A simple routine works well: export the unanswered questions once a month, group them by topic, and check them against your keyword research. The questions that keep coming up and match real searches deserve their own page or a section on an existing one. Then run an SEO audit on the new page before you publish it, so it starts with a clean title, headings and internal links.

Pricing and free trial

You can try HolaReply free for 7 days, and nothing is charged unless you choose a plan. WordPress users can start with the free plugin from WordPress.org. Plans are organised by platform, and the Business plan adds white label, team routing and multi-site answers. Prices can change, so see the current plans and pricing on the HolaReply website.

HolaReply compared

Frequently asked questions

Is HolaReply free to try?

Yes. There is a 7-day free trial, and nothing is charged unless you choose a plan. On WordPress you can also start with the free plugin.

Will the chatbot make things up?

No. HolaReply answers only from your website, knowledge base and uploaded files. If the answer isn’t there, it says so and offers to connect the visitor with a person.

Which platforms does it work on?

It works on any website with one line of code, on Shopify, and on WordPress through a free plugin from WordPress.org.

Which languages does it support?

HolaReply replies in 30 languages, in the language the visitor writes in, including right-to-left languages.

Is visitor data sent to the AI?

Names, email addresses and phone numbers are never sent to the AI, and the chat does not use cookies.

Can agencies white label it?

Yes. The Business plan includes white label branding, chat routing across your team and one chat that can answer from up to 3 websites.

Will it slow down my website?

The chat button is about 5 KB and loads after the rest of the page, so your content appears first.

How long does setup take?

Adding it is quick: one line of code, the Shopify version or the WordPress plugin. A live preview shows how the chat will look while you choose a template, colour and font.

Can I use my own AI key?

Yes. You can use HolaReply AI or connect your own Gemini, OpenAI or Claude key. The Business plan adds a second AI as a backup.

Who makes HolaReply?

HolaReply is made by SEO Agency Inc, the team behind SEO Audit Software.

Turn your next website question into a lead

Give visitors honest answers from your own content and keep every enquiry.

Try HolaReply free for 7 days